Senior Account Executive at Tony Fay Public Relations | Dallas, TX

Tony Fay Public Relations

Senior Account Executive

Dallas, TX (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate end-to-end partner media programs, aligning strategy, execution, and reporting across campaigns, events, and earned coverage to meet contracted commitments.

Media relations leadership: shape on-site activations, press outreach, and interview coordination to maximize visibility.
Campaign governance: set up partners in systems, build targeted media lists, and drive timely press material production.
Measurement and collaboration: track results, manage vendor support, and produce client-ready reports to demonstrate impact.

Job Description

Responsibilities

Lead hosting internal and external Partner kickoff calls to align on scope, strategy, and financials.
Support the development and execution of media strategies based on contracted commitments.
Support ensuring media strategy aligns with and supports contracted scope of work.
Lead ensuring Partner is set up appropriately in all systems (Finance, Google, Tracking).
Oversee the development and issuance of Partner agendas following TFPR best practices.
Lead pitching and placing stories across all platforms (email, phone, social, etc.).
Lead developing and curating targeted media lists and stewarding media relationships.
Lead writing and production of press releases and advisories with a 24-hour turnaround.
Lead hosting of Partner spokespeople and media on-site for activations and interviews.
Lead media prep sessions, ensures technology, and communicates talking points.

Requirements

Must be based in the Dallas-Fort Worth Metroplex with an ability to work both virtually and onsite when needed.
Bachelor’s degree required.
A minimum of 8+ years of combined experience in public relations, marketing, and media relations, with a proven track record of managing project-based deliverables and tactical execution.
Strong knowledge of the media landscape, with a focus on DFW and regional outlets.
Demonstrated ability to manage multiple client projects simultaneously, driving tactical results while meeting strict deadlines.
Proficiency in writing press releases, media advisories, and tailored pitch notes that resonate with reporters and editors.
Experience in tracking media coverage and providing quantitative and qualitative reports to clients.
Self-motivated with the ability to work independently in a fast-paced environment.
Proficiency in Google Workspace, MS Office, social media platforms, and media database tools (e.g., Muck Rack).
Commitment to treating coworkers, clients, and other partners with respect.
Commitment to fostering collaboration and positivity within the workplace.

Tony Fay Public Relations

Dallas-based communications firm specializing in sports, entertainment and mega-events. The firm, founded by longtime Dallas Mavericks executive and 30-year veteran of the Dallas sports scene Tony Fay, specializes in media relations, community service programs, mega-event management and creative content development.Fay has been a key executive on signature mega-events, including: the College Football Playoff National Championship, the Super Bowl, the NCAA Basketball Final Four.He's also helped organize, publicize and promote one-off concert events that have been headlined by acts as diverse as Usher, Blake Shelton, Tim McGraw and Bruce Springsteen & the E Street Band.At heart, though, Fay is a media relations professional, and his talent for cultivating relationships with key reporters and framing stories from unique and newsworthy angles is what his reputation continues to be built on.

Founded in 2011

Dallas, Texas, USA

35 employees (20 in marketing)

www.tonyfaypr.com