Senior Account Executive

New York City, NY (Hybrid)

$70K/yr – $85K/yrSenior Level5+ years expFull time

Posted 8 hrs ago

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Job Summary

Own and lead integrated communications programs across a diverse client roster, serving as the primary day-to-day contact, driving earned coverage with media and creators, and shaping materials and stakeholder relationships while tracking trends and mentoring teammates.

  • Lead and manage cross-channel communications campaigns
  • Build client relationships and coordinate multi-timezone delivery
  • Influence strategy with creative ideas and cultural insight

Job Description

Responsibilities

  • Lead integrated communications (i.e. PR, media, communications, etc.) efforts across a diverse portfolio of clients, including but not limited to food & beverage, lifestyle, entertainment, and consumer brands.
  • Serve as the day-to-day contact on client accounts, managing timelines, priorities, and deliverables across multiple time zones with minimal oversight.
  • Execute integrated communications initiatives, including media relations, influencer engagement, partnerships, and experiential activations to drive impactful earned coverage and audience engagement.
  • Craft compelling communications materials, including but not limited to press releases, pitches, presentations, coverage reports, and other client-facing deliverables.
  • Cultivate and maintain relationships with key stakeholders, including but not limited to clients, journalists, creators, organizations, and vendors, to support campaign success and long-term collaboration.
  • Monitor and analyze media, creator, consumer, and cultural trends while maintaining media and influencer databases to identify timely opportunities and inform campaign strategies.
  • Contribute strategic and creative ideas during campaign development, internal brainstorms, and new business initiatives while demonstrating a strong understanding of the evolving media and creator landscape.
  • Maintain expertise in multicultural consumer segments while staying informed on industry trends, communications best practices, and emerging cultural moments.
  • Provide guidance and support to junior team members by collaborating on shared workloads.

Requirements

  • Bachelor’s or vocational degree from a fully accredited college or university.

Preferred

  • Experience with multicultural and Asian consumers.
  • Proficiency and/or fluency in additional languages is a plus.
  • Experience leading integrated communications campaigns.
  • Proven experience growing business, finding new ways in, and charting new pathways.
  • Ability to role model the agency’s vision and connect it to client’s goals.
  • Strong pulse on culture, diversity, community, traditional/digital/social media, and new communications innovations.
  • Minimum of 5+ years professional work experience.

Benefits

  • Salary: $70,000 - $85,000, commensurate with experience
  • Hybrid work model (three in-office days per week)
  • 20 PTO days annually
  • 20 paid holidays (including Thanksgiving & Christmas week)
  • Birthday off
  • Year-round Flex Fridays (half-day Fridays)
  • Competitive health, dental, and vision coverage
  • Employer-sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD) coverage
  • 401(k) with company match
  • Cell phone reimbursement
IW Group Inc. logo

IW Group Inc.

Founded in 1990, IW Group, Inc. is a marketing and communications firm that specializes in reaching the growing multicultural market in the United States. The agency prides itself in the ability to provide timely strategic counsel and deliver quality results for the corporations and organizations it represents. With offices in Los Angeles, San Francisco and New York, IW Group’s capabilities include advertising, public relations, corporate and community relations, events marketing, partnership marketing programs, market research, interactive, social media and cultural awareness training.

Founded in 1990
Los Angeles, California, USA
162 employees (45 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
28.8%
Direct
46.7%
Referral
5.8%
Social
17.1%
Paid
1.4%

Headcount Trend

Current headcount: ~163

Marketing Team

Marketing Team Size
28 (17% of company)
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
4