Responsibilities

• Media Lead: Transition from supporting to leading media outreach. You leverage an established network to secure high-impact features, product reviews, and must-have placements in tech, lifestyle, and consumer publications.
• Integrated Narrative Execution: Architect and drive 360-degree campaigns that weave together traditional media relations, social media content, and creator/influencer partnerships.
• Account Stewardship: Own the day-to-day workstreams for a roster of 4–6 clients. You are the glue of the account—ensuring deliverables are met, junior staff is on track, and senior management is briefed.
• Content Command: Produce sophisticated, client-ready materials including brand messaging frameworks, press releases, product launch kits, and high-conversion media pitches.
• High-Stakes Activations: Lead the execution of media events, including festivals, press screenings, and influencer activations. You manage everything from invitation strategy and RSVPs to on-site media wrangling and post-event reporting.
• High EQ: You lead with high EQ and a calibrated ego. You have the confidence to represent the agency in senior-level rooms, but the situational awareness to know when to take a step back to support a colleague or a client’s specific needs.
• Mentorship in Action: You are a mentor to junior colleagues. You take genuine pride in teaching them the "how" and "why" of PR, from drafting the perfect pitch to managing a complex project tracker.
• Proactive Innovation: Regularly bring new opportunities to the table—from media meetings and key introductions to out-of-the-box creative ideas that show our value as strategic partners.

Requirements

• 4–5 years of PR experience with a focus on technology, consumer brands, or high-growth startups. You know how to make complex tech feel like a lifestyle essential.
• An Integrated Storyteller: You understand the modern landscape and know how to bridge the gap between a Fast Company deep dive and a viral social moment.
• Strategic & Decisive: You bring new ideas to the table unprompted and have the accountability to own your projects from start to finish.
• Exceptionally Organized: You are a master of the backend—agendas, recaps, and project trackers are second nature to you.
• Professional & Accountable: You understand that we are in a people business. How you treat your co-workers, your clients, and the media matters.
• Driven to Over-Deliver: You take pride in exceeding expectations and have an entrepreneurial spirit that pushes you to make every process and pitch better.

Benefits

• Salary commensurate with experience plus bonus eligibility & benefits We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Eligible employees at Sunshine Sachs Morgan & Lylis may access these benefits, along with many additional perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).