Responsibilities

• Support the team in executing influencer, social and PR plans and day-to-day client activities for well-known CPG brands
• Support influencer strategy and manage execution of influencer, celebrity and talent programs from end-to-end, including the creation of plans, talent identification, development of briefs, content review, and creative direction to drive innovative, scroll-stopping content; paid media experience a plus
• Support negotiations and contracts for influencers; manage talent with oversight from Account Supervisor and Senior Account Supervisor
• Stay on top of what is happening in culture and on social and contribute to creative ideation and program development
• Develop in person and virtual event execution logistics, including vendor coordination, run of show document creation, real-time results management, and budget management
• Write strong media and consumer materials including persuasive pitches, press releases, fact sheets, spokesperson bios, etc., and have a general understanding of the media landscape and pitching process
• Support account management, including leading client calls, developing call recaps, and managing project timelines
• Develop program recap reports including performance metrics and key learnings to effectively communicate program impact
• Support financial process for client programs including managing budget trackers, billing and invoicing/vendor payments for programs
• Conduct research for plan creation, including independent desktop research as well as collaboration with in-house research/culture team on larger research initiatives
• Provide oversight, guidance and mentorship to junior team members, contributing to a positive and collaborative team environment
• Oversee media monitoring and provide proactive updates, opportunities, and thoughtful perspective for clients

Requirements

• BA/BS Degree in a related field
• 3-4+ years of experience in influencer, PR and/or social media; agency experience in CPG products, multicultural programming a plus
• Strong verbal communication skills and professionalism
• Excellent writing skills are essential to this position, as well as great attention to detail, organization, multi-tasking and proactivity
• Creative thinker with a pulse on what’s happening in culture; shares a passion for bringing forward-looking ideas to the team and client
• Flexibility/versatility to tackle different tasks throughout the day and pivot with little or no warning based on client needs
• Knowledge of social media tools such as Netbase, Brandwatch, Cision, Sprinklr and Google Trends a plus

Preferred

• Multicultural programming a plus
• Paid media experience a plus
• Knowledge of social media tools such as Netbase, Brandwatch, Cision, Sprinklr and Google Trends a plus

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.