Responsibilities

• Master the Mix: Drive high-impact programs that blend traditional earned media with cutting-edge influencer relations.
• Copywriting Commando: Develop everything from influencer briefs to media pitches and press releases.
• Trend Spotting: Build a deep understanding of your clients' business environments, proactively flagging the “next big thing” before the competition does.
• Newsjacking and proactively identifying and drafting timely earned, influencer and social opportunities tied to cultural trends
• Understanding and staying on top of the social media landscape, including major social media news, changing algorithms, trends and trending topics
• Jet-Set Success: Be ready to hit the road for occasional client travel when the mission calls for a personal touch

Requirements

• 5+ years of full-time experience, agency preferred
• A proven track record in Influencer Relations and Earned Media
• Ability to negotiate with influencers and creators and pitch the national desks
• Excellent writing, editing, and oral communication skills with the ability to manage multiple projects simultaneously
• Strong experience in influencer relations with building influencer lists and relationships with content creators
• Drafting social media influencer briefs, ensuring quality and alignment with client messaging
• Collaborating with influencers and talent to create impactful content ideas and campaigns, ranging from paid to earned partnerships
• Client relations, understanding their goals across influencer and earned media disciplines
• Tracking KPIs and metrics reporting for influencer and earned media efforts
• Experience with influencer, creator or talent contracting is a plus

Preferred

• Experience with influencer, creator or talent contracting is a plus
• Experience with influencer tools like Sprout Social Influencer Marketing (formerly Tagger), CreatorIQ, Julius, etc.
• Tech Savvy: solid grasp of tools like Cision or Meltwater; mastery of Microsoft Office and Google suites; tracking and measurement tools (as referenced)

Benefits

• Generous vacation, personal, holiday, and sick days, including paid summer days and winter break days off
• Company travel and consumer discounts (from rental cars to cell phones and more)
• Wellness subsidy
• 401K Plan
• Outstanding insurance/benefits package