Responsibilities

• Own ABM strategy for strategic and growth enterprise accounts, aligned to sales and growth priorities
• Partner with Sales and Operations on account selection, tiering, and prioritization informed by TAM, intent data, pipeline needs, and growth goals
• Conduct deep account and buying group research to develop account strategies by vertical, persona, and solution area
• Translate account intelligence, clinical context, and market signals into clear, actionable GTM plays
• Design and orchestrate 1:1 and 1:few ABM programs across email, paid media, content personalization, events, executive programs, and selective high-touch experiences
• Ensure ABM programs are tightly integrated with Demand Generation, Product Marketing, and Sales motions, including follow-up workflows and sales enablement
• Enable Sales and BDM adoption of ABM plays through clear account plans, engagement strategies, campaign context, and execution guidance
• Partner closely with the BDM team on ABM strategy, account priorities, and outbound execution of ABM plays, ensuring consistent messaging, sequencing, and follow-through
• Lead, coach, and develop a high-performing ABM team, setting execution standards and operating rhythms
• Balance strategic oversight with hands-on involvement, stepping in to support priority accounts or initiatives as needed