Lead and orchestrate ABM-powered pipeline for Tier 1–2 accounts by designing end-to-end programs, managing Demandbase-based audience strategies, coordinating multi-channel plays, and ensuring tight sales alignment and measurable progress.

• ABM Strategy & Execution: Build and run FMX's account-based marketing program end-to-end, including target account list design, tiering, intent playbooks, and motions that turn target accounts into pipeline.
• Platform Orchestration: Operate our ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting.
• Account Plays: Design and ship multi-channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts.
• MQA Management: Own the Marketing Qualified Account (MQA) motion end-to-end, including definition, generation, hand-off to sales, and progression through to meetings and opportunities.
• Paid Digital Performance: Own day-to-day performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration, managing channel budget, pacing, and efficiency with a focus on cost-per-pipeline.
• Testing & Optimization: Build a robust testing roadmap (creative, audience, bidding, and landing page experiments) and partner with content and CRO teams to continuously improve paid traffic conversion.
• Sales Alignment: Partner closely with sales and SDR leadership to turn account-level intelligence and intent signals into real meetings, establishing an airtight feedback loop on account quality.
• Tactics & Reporting: Define the metrics framework for ABM and paid channels. Publish a recurring state-of-accounts readout to marketing and sales leadership detailing what is moving, what is stuck, and what is next.