Senior ABM Manager

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own ABM for strategic mobile app accounts and shape an AI-native GTM playbook that moves mapped targets into active conversations across health, education, gaming, and monetization-heavy ecosystems.

  • Account strategy: map, segment, and activate top apps with 1:1 and 1:few campaigns that feel useful and hard to ignore.
  • GTM orchestration: AI-assisted research, signal monitoring, landing-page generation, campaign orchestration, and nurture flows to accelerate engagement.
  • Measurement and lifecycle: define ABM metrics (accounts mapped, contacts found, meetings, opportunities, ABM-sourced pipeline) and continuously reshape the foundation to improve outcomes.

Job Description

Responsibilities

  • Building the strategic account engagement engine
  • Map, prioritize, segment, and activate target accounts across the consumer app ecosystem: health and fitness, productivity, education, AI-native apps, dating, media, streaming, gaming, and other categories where monetization complexity is a real challenge
  • Care about what monetization model an app uses, how mature its subscription strategy is, whether it is testing web funnels, what its paywall experience looks like, how its app store reviews talk about pricing, what its product and growth teams are hiring for, and where RevenueCat might credibly help
  • Creating ABM plays that do not feel like ABM
  • Architect 1:1 and 1:few campaigns that feel useful, researched, and hard to ignore
  • Earn mindshare and trust with the “big app” ecosystem
  • Partner with Sales to turn field feedback into better campaigns
  • Build AI-native GTM workflows (account research, signal monitoring, landing page generation, campaign orchestration, reporting, and nurture flows)
  • Own the account journey from mapped to in conversation
  • Define metrics that matter (target accounts mapped, contacts identified, meaningful engagement, meetings booked, opportunities created, assisted pipeline, ABM-sourced pipeline)
  • Audit current ABM foundation and improve/reshape existing processes

Requirements

  • 5+ years of experience in demand generation, ABM, integrated campaigns, or a related GTM role
  • Built pipeline with strategic accounts before, especially in a high-quality, account-specific motion
  • AI-native in how you work. You are already using AI to research, write, build, automate, analyze, or orchestrate campaigns
  • Experience using tools like Salesforce, Clay, and 6sense

Preferred

  • Experience in mobile apps, consumer subscriptions, or developer tools
  • Familiarity with subscription growth concepts like conversion rate optimization, paywalls, pricing experiments, app-to-web flows, and lifecycle marketing
  • Experience building executive dinners, roundtables, workshops, or event-led account plays.
  • A track record of using AI to make GTM workflows faster, smarter, or more personal

Benefits

  • Fully remote and flexible work environment
  • 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
  • $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning
  • Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
  • 10-year window to exercise vested equity options
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RevenueCat

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The world's top apps use RevenueCat to build, analyze, and grow subscriptions on iOS, Android, and the web.

Founded in 2017
Brandon, Florida, USA
116 employees (9 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$650
Traffic Source Mix
Search
28.1%
Direct
66.2%
Referral
4.3%
Social
1%
Paid
0.4%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size
7 (6% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$118.5M
Last Raise
$50M
Series C, 10 months ago

Funding History

  • May 2025
    Series C • $50M
  • Apr 2024
    Series C • $12M
  • May 2021
    Series B • $40M

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