Responsibilities

• Account-Based Marketing. Own ABM strategy and execution end to end: account selection, tiering across 1:1, 1:few, and 1:many plays, paid social on LinkedIn, and intent signal tracking with Demandbase, in partnership with Sales. Use Apollo for account and contact-level prospecting data to sharpen targeting. Build account-based orchestration across digital, content, and sales engagement around real buying groups, not generic lists, and report on account engagement, pipeline influence, and source, the metrics we actually track.
• Paid Search and Demand Capture. Own paid search strategy and execution for ReturnPro, Direct Liquidation, and GoWholesale across Google Ads, Bing, and whatever search platform comes next. Find and capture high-intent demand across enterprise retail and B2B wholesale audiences. Manage budget and ROAS across every channel, and reallocate spend the moment performance tells you to. Own landing page optimization and A/B testing for paid campaigns.
• SEO, AEO, and GEO Strategy. Own organic search strategy, not just traditional search, but the AI-powered discovery layer where buyers increasingly start: ChatGPT, Perplexity, and Google AI Overviews. Run keyword research, competitive analysis, and technical optimization for ReturnPro, Direct Liquidation, and GoWholesale. Watch rankings, traffic, and conversion continuously, and act before anyone has to ask.
• Cross-Functional Collaboration. Growth doesn't operate alone. Translate Product Marketing's positioning and GTM priorities into digital and ABM programs that actually reflect the ReturnPro narrative. Extend the reach of trade shows, webinars, and sponsorships through digital and paid. Support every major launch, research report, and company announcement with coordinated execution. Keep the Web Manager sequenced and shipping.
• Digital Analytics and Growth Insights. Build and maintain the reporting frameworks that measure performance across search, paid, ABM, and website. Turn acquisition, engagement, and conversion data into clear, actionable recommendations, not just dashboards. Bring a point of view to monthly, quarterly, and annual reviews with leadership.

Requirements

• 5+ years specifically running ABM or account-based marketing programs, hands-on, not incidental exposure through a broader demand gen role.
• Direct, hands-on experience with an ABM or intent platform, Demandbase, 6sense, or similar.
• Experience with a prospecting tool like Apollo or ZoomInfo for account and contact-level targeting.
• A track record of building account tiering frameworks (1:1, 1:few, 1:many) and running orchestration across channels against them.
• Experience partnering directly with sales leadership on target account selection, scoring, and account-level engagement, not just handing off leads.
• Comfort reporting on pipeline influence, source, account engagement, and reach.
• 7+ years total in B2B growth, demand generation, or digital marketing.
• Hands-on ownership of paid search and SEO/AEO execution, not oversight of a team doing it.
• Fluent with Google Ads, Google Analytics 4, Google Search Console, GTM, and modern SEO/AEO tooling.
• Comfortable holding strategy and execution at the same time, and translating channel performance into business language for leadership.

Preferred

• Experience managing multiple brands with different buyers and competitive dynamics at once.
• Familiarity with B2B wholesale, liquidation, reverse logistics, or supply chain adjacent categories.
• Already using AI tools daily to work faster across research, execution, and analysis.