Responsibilities

• Own ABM paid advertising strategy and execution across target account tiers, recommending budget and channel allocation to deliver against Account Engagement, Pipeline Influence, and Revenue targets across our B2B product portfolio.
• Leverage 6Sense intent data and predictive audiences, combined with Treasure Data CDP audience segments, to build and activate precise account and contact-level targeting across programmatic, display, and social channels.
• Report on ABM advertising outcomes including account reach, engagement lift, influenced pipeline, and optimization plans to close gaps between targets and actual KPI performance.
• Design and execute coordinated multi-channel account experiences — ensuring messaging, creative, and sequencing align across display, video, and social touchpoints for each account tier.
• Test and expand into new channels while partnering with Marketing Tech teams to build integrations for audiences and measurement.
• Run structured testing across audiences, creative formats, offers, and landing pages; manage budgets to efficiency targets and deliver weekly insights and recommendations.
• Collaborate with Demand Generation and Field Marketing teams to ensure ABM programs align with account priorities, upcoming product launches, and new market expansion.

Requirements

• 3–5 years of hands-on B2B paid media or ABM advertising experience with direct platform ownership and a focus on account engagement and pipeline influence.
• Hands-on experience with 6Sense required.
• Bachelor's degree in Marketing, Business, or related field.
• Proficient in LinkedIn Campaign Manager, Meta Ads Manager, and programmatic platforms (DV360 or equivalent); experience running account-matched campaigns end to end.
• Experience with DV360, LinkedIn Campaign Manager, and measurement tools for lift studies and attribution.

Preferred

• Treasure Data CDP experience or comparable CDPs (e.g., Salesforce Data Cloud, Adobe Real-Time CDP).
• 6Sense platform certification is a plus.
• Google Ads or DV360 certification preferred; LinkedIn Marketing Solutions certification a plus.

Benefits

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• About Us: Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.