Responsibilities

• Gather data to support website page recommendations through syndicated research tools, target audience analyses, competitive reports, etc.
• Completion of SEO Strategy Process Audits for Digital Success Managers.
• Assist in the research and execution of the content strategy by identifying topic clusters and supporting topics to be written.
• Managing and Updating SEMrush Position Tracker
• Performing Keyword and Topic research based on desired user intent goals.
• Coordinating SEO strategy with Director of Digital Strategy to achieve website business goals.
• Landing Page Content Creation for Abstrakt Brands and Abstrakt Clients
• Identifying needed reports for better content strategy execution.
• Oversee the creation and publishing of content on Abstrakt Brand websites.
• Manage Content Projects related to Abstrakt Marketing Group
• Assist in Managing Vendor Relationships related to Abstrakt Content Strategy
• Interpret relevant metrics to determine any potential changes in strategy and recommendations.
• Monitor and Implement Website URL redirects as needed.
• Coordinating Website and Social objectives with the Digital Marketing Team.
• Identify Areas of Improvement Heat-mapping strategy for goal pages
• Auditing Existing Content on the site for desired intent and potential improvements.
• Auditing Content Strategy for our clients
• Understand the role and implementation of internal links throughout content.
• Create and provide relevant content strategy training to relevant parties.
• Working on both overall Digital Marketing Best Practices and ability to work in all niches.

Requirements

• 1-3 years account management experience preferred.
• Willingness to enhance SEO knowledge by playing the SEO Strategist role for a minimum of 60 days.
• Bachelor’s degree in marketing, communications, or related field.
• Strong written and verbal communication skills, understanding of SEO, creative writing skills, and a sophisticated understanding of digital trends and how to execute within them.
• Strong organizational skills, work ethic, and ability to hit deadlines.
• Ability to effectively collaborate and excel in a team environment.
• Demontrates emotional intelligence and exhibits professional demeanor and appearance.
• An eye for details from design to execution while demonstrating a customer-first approach.
• Understand the role and implementation of internal links throughout content.
• Be a strategic thinker, be able to anticipate and resolve problems before they arise.
• Understanding of WordPress and how to upload content and deliver basic changes.
• Knowledgeable in digital programs such as Google Analytics, Google Search Console, Yext, and SEMrush.
• Highly proficient in computer skills including WordPress, SEMrush, Microsoft Office, Word, and Excel.