Responsibilities

• Full funnel search marketing: ads, bids/bid strategies, landing pages, keyword research & reporting.
• Ownership of the direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space.
• Daily management of bids, spend and ROAS/CPA.
• Ongoing account optimization, including structure & targeting improvements (geo, demographic, day-parting, keyword and landing page), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.
• Run all ongoing reporting and communication requirements as needed to keep general managers, business teams and SEM/marketing peers informed of results and insights as appropriate.
• Research and communication of the competitive landscape for specific products to be marketed, including: landing page and conversion funnel paths, as well as insight into competitors’ impact on our volume, cost and performance in the paid search space.
• Work closely with vendors to ensure appropriate support, and to stay on top of product releases and new available features, such as Performance Max and AI Max.
• Working closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.
• Demonstrate internal and external capabilities to drive adoption of machine learning-based approaches to improve marketing efficiency.
• Ongoing testing and optimization of visitor experiences, including ad messaging, landing pages, while working closely with the product and analytics teams.

Requirements

• 4+ years of experience executing and optimizing paid search campaigns across Google and Bing with a proven ability to improve KPIs.
• Extensive experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, Rule Based Bidding etc…).
• Experience with Google Performance Max preferred
• Experience with lead generation within financial industry preferred
• Advanced knowledge of Excel & Powerpoint
• Working knowledge of Tableau, advanced knowledge is a plus.
• Strong analytical, communication and presentation skills.
• Be self-motivated, able to execute effectively on new ideas and see projects through start to finish.
• Hard-working, creative and eager to learn and expand knowledge of online direct marketing.

Benefits

• Medical, dental, vision insurance, 401(k) matching, life insurance, pet insurance, and a competitive PTO (paid time off) policy