Responsibilities

• Lead hands-on execution of SEM campaigns across multiple lines of business from build through launch and in-flight management.
• Manage and develop teams responsible for campaign trafficking, QA, budget pacing, and reporting.
• Translate SEM strategy into scalable operational plans and execution frameworks.
• Develop and refine workflows, playbooks, SLAs, and operating procedures.
• Drive improvements across campaign setup, trafficking, QA, billing, and pacing processes.
• Establish and enforce QA frameworks for pre-live and post-live campaign validation.
• Partner with Risk, Legal, Compliance, Marketing, Technology, Product, Finance, and other stakeholders.
• Monitor execution quality, identify issues, and drive remediation.
• Support AI-powered and automated SEM capabilities, including automated bidding, audience expansion, and dynamic creative.
• Identify opportunities to use automation, scripts, and platform capabilities to reduce manual effort and improve efficiency.

Requirements

• 8 to 10 years of paid search / SEM experience, including leadership of campaign delivery teams.
• Experience managing SEM execution at scale in complex, high-volume environments.
• Experience managing large budgets and multiple campaigns across business lines.
• Deep expertise with Google Ads, Microsoft Ads, and SA360.
• Advanced experience with Google automated bidding and optimization strategies.
• Strong understanding of SEM automation and AI-driven capabilities.
• Experience with digital analytics, attribution, A/B testing, and performance optimization.
• Experience working within regulated environments and familiarity with risk, compliance, and governance.
• Strong people leadership and stakeholder management skills.
• Ability to manage multiple priorities while maintaining a high level of executional accuracy.