Responsibilities

• The Segment Content Marketing Specialist is responsible for orchestrating the development and optimization of highly compelling content that clearly differentiates Eaton and drives engagement of prospects at every stage of their buying journey with Eaton.
• Job Responsibilities
• Managing the development and optimization of all content needed for demand generation and ABM campaigns, complete with all required metadata
• Leveraging UX, Social and SEO COE expertise in the supporting COEs to shape and optimize all content supporting integrated campaigns
• Initiating development of landing page content objects in Workfront - must have good understanding of all Adobe Experience Manager components and set out clear briefs for copywriters and publishers on required messaging, layout and needed CTAs
• Initiating development of all required email campaigns in Workfront - must know all Eloqua email templates available and set out clear briefs on messaging, layout and needed CTAs for copywriters and Eloqua publishing teams
• Driving the creation of sales enablement and relevant digital assets such as flyers, brochures and catalogs that includes briefs on messaging, layout and needed CTAs
• Leading the creation of social posts, videos and other promotional material needed that includes briefs on messaging, layout and needed CTAs
• Acting as a bridge between BU and Segment scrum teams and driving involvement of both

Requirements

• Bachelor's degree from an accredited institution
• Minimum of 5 years of marketing experience
• No relocation is offered for this role. Only candidates residing within a 50 mile radius of Beachwood, OH or Moon Township, PA will be considered. Active Duty Military Service member candidates are exempt from the geographical area limitation.
• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.

Preferred

• Experience developing B2B content strategies, ideally within the data center, technology, or industrial sectors
• Demonstrated success supporting demand generation and account-based marketing (ABM) campaigns
• Strong understanding of SEO, UX principles, and digital content optimization
• Ability to translate technical concepts into compelling, customer-focused content

Benefits

• We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview.