Responsibilities

• Lead planning and execution of On-Premise sampling events, promotional activations, sponsorships, and special events across assigned accounts.
• Ensure all activations meet brand guidelines, safety standards, and KPIs.
• Build and maintain promotional kits, manage local marketing assets, and ensure all materials are accounted for and deployment-ready.
• Conduct pre-event check-ins, complete setup and teardown, and oversee event execution in person.
• Deliver weekly reports, recaps, KPI tracking, survey audits, budget reconciliations, and required program documentation.
• Establish and grow relationships with key On-Premise accounts, including bars, restaurants, and venues.
• Collaborate with Southern Crown sales managers to identify opportunities and support brand growth strategies.
• Provide insights and recommendations based on sales trends, account and consumer feedback, and activation performance.
• Ensure staff at key accounts are informed, trained, and enthusiastic about featured brands.
• Manage activation schedules and weekly planning to meet program objectives.

Requirements

• Must be 21 years of age or older.
• Minimum 1–2 years of experience in hospitality, hospitality marketing, event marketing, brand promotion, or related fields.
• Experience working with adult beverage brands, promotional staffing, or On-Premise accounts preferred.
• Strong organizational and time‑management skills with the ability to meet weekly deadlines.
• Excellent written and verbal communication skills.
• Confident, professional demeanor with strong relationship‑building abilities.
• Ability to work independently with minimal supervision.
• Possesses a valid driver's license in the state of residence while maintaining a good driving record, with reliable transportation.
• Comfortable with Microsoft Excel, PowerPoint, and digital reporting platforms.
• Must be available to work evenings and weekends.