Search Visibility & AI Discovery (SEO/GEO) Program Manager

Denver, CO (Hybrid)

$85K/yr – $135K/yrSenior Level7+ years expFull time

Posted 9 days ago

Job Summary

Own end-to-end SEO and GEO/AI optimization efforts, guiding strategy, execution, analytics, and cross-functional initiatives for visibility in AI-driven search results and modern website modernization. Lead governance, experiments, and vendor management to translate insights into measurable business outcomes.

Own end-to-end SEO and GEO/AI optimization across strategy, execution, analytics
Lead cross-functional governance for AI search visibility and data-driven improvements
Translate data into actionable recommendations for marketing leadership

Job Description

Responsibilities

SEO Strategy & Execution: Inform the SEO strategy across technical, on-page, content, and off-page (link/authority) pillars
Conduct keyword, topic, and competitive research to identify organic growth opportunities
Partner with content and design to prioritize, plan and execute content that ranks and converts
Lead implementation and governance of schema, structured data, JSON-LD, crawlability, indexation, redirects, core web vitals, accessibility, and search platform health
Oversee on-page optimization (titles, meta descriptions, internal linking, content structure) across the site
Build and maintain a link-building strategy to grow domain authority
Own the remediation roadmap for technical SEO issues and prioritize fixes across modernization releases rather than simply identifying issues.
GEO & AI Search Optimization: Develop and lead the team’s strategy for visibility in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini, Copilot, and other LLM-based discovery tools
Research and apply emerging GEO best practices: structuring content for extractability, optimizing for citations, building topical authority signals that LLMs draw on, and monitoring how models retrieve and represent our brand
Track brand mentions, sentiment, and share-of-voice within AI-generated responses; build processes to audit and correct inaccurate or missing brand representation

Requirements

7+ years in SEO and 6+ months of GEO/AI hands on search optimization with a proven track record of improving performance
Hands-on experience with SEO tools (Semrush, Ahrefs, Screaming Frog) and analytics platforms (GA4, GSC, Pendo)
Have researched and applied emerging GEO best practices: structuring content for extractability, optimizing for citations, building topical authority signals that LLMs
Experience with visibility in AI-generated answers
Experience owning strategy end to end, not just execution
Can translate data into clear recommendations and present results to marketing leadership and cross-functional stakeholders

Preferred

Experience working in or alongside healthcare, health tech, or other regulated industries
Familiarity with EHR integrations, clinical workflows, or patient-facing digital health web experiences
Background working within Agile/Scrum product development environments

Benefits

Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
Support for you and your family: Family resources, EAP counseling sessions, access Headspace ® , backup child and elder care, maternity/paternity leave and more
Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.

DaVita Kidney Care

DaVita means “to give life,” reflecting our proud history as leaders in dialysis—an essential, life-sustaining treatment for those living with end stage kidney disease (ESKD). Today, our mission is to minimize the devastating impacts of kidney disease across the full spectrum of kidney health care.At DaVita, we’re a community first and a company second. We care for our teammates with the same intensity with which we care for our patients—and encourage our teammates to bring their hearts to work. That is, we can be the same people inside and outside of work because for us, it’s not work, it’s our passion. Interested in joining our Village? There are over 75,000 careers and counting. Visit careers.davita.com to start your career adventure.

Founded in 1999

Denver, Colorado, USA

39K employees (237 in marketing)

www.davita.com