Responsibilities

• Conduct in-depth keyword research to identify high-impact opportunities aligned with business goals and user intent.
• Optimize website content, metadata, and HTML elements to improve search engine rankings and enhance user experience.
• Implement technical SEO best practices, including site speed optimization, mobile responsiveness, structured data markup, and crawlability improvements.
• Manage and analyze SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, and specialized SEO platforms to monitor performance metrics and identify areas for improvement.
• Develop and execute link-building strategies to increase domain authority through quality backlinks.
• Collaborate with content creators, web developers, and social media teams to ensure SEO best practices are integrated across all digital channels.
• Utilize web analytics insights to refine strategies, track KPIs, and report on campaign effectiveness regularly.
• Conduct competitive analysis to stay ahead of industry trends and adapt strategies accordingly.
• Support e-commerce initiatives by optimizing product pages, metadata, and conversion pathways for maximum sales impact.
• Manage content management systems such as WordPress, ensuring consistent SEO standards are maintained across all web properties.