Search Engine Optimization Strategist at Dr. Berg Nutritionals | USA | $50/hr – $65/hr

Dr. Berg Nutritionals

Search Engine Optimization Strategist

USA (Remote)

$50/hr – $65/hrMid Level3+ years expContract

Posted 3 months ago

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Job Summary

Drive technical SEO and AI-assisted content optimization for a health-focused e-commerce brand, leading site health, tooling, and backlink strategy as a part-time role.

Own the technical SEO health and organic performance for DrBerg.com and Shop.DrBerg.com.
3+ years of hands-on SEO experience on large, content-heavy sites.

Job Description

Responsibilities

Conduct monthly technical SEO audits and maintain site health at or above target thresholds
Monitor and resolve crawl errors, broken links (404s), redirect issues, underscore URLs, mixed content, and indexability problems
Own robots.txt, XML sitemap, and canonical tag configuration
Track and improve Core Web Vitals (LCP, CLS, FID), page speed, and mobile usability
Log, triage, and track technical fixes in ClickUp and Trello; escalate out-of-scope issues and ensure resolution before the next audit cycle
Conduct ongoing keyword research aligned with industry trends, competition, and business goals in the supplement, health, and wellness sector
Map primary and long-tail keywords to specific pages to prevent cannibalization and align with search intent
Optimize title tags, meta descriptions, header structure (H1/H2), URL structure, image alt text, and internal linking
Deploy and maintain schema markup across the site
Partner with the content team to ensure new content is keyword-optimized and follows SEO best practices (target: ~5 pieces of high-quality content per week)

Requirements

3+ years of hands-on SEO experience, ideally in-house at a content-driven or e-commerce brand
Demonstrated experience owning technical SEO on a large, content-heavy website (thousands of URLs)
Proficiency with the core SEO tool stack: Google Search Console, GA4, Ahrefs and/or SEMrush, Screaming Frog, PageSpeed Insights, Surfer SEO or Clearscope, Google Trends, Rank Math or Yoast
Familiarity with how AI-driven search experiences (e.g., Google AI Overviews) impact traffic and discovery
Understanding of how large language models interpret, summarize, and cite content
Experience optimizing content for authority, clarity, and structured information — not just keywords
Strong working knowledge of Core Web Vitals, schema markup, redirects, canonicalization, and mobile optimization
Experience tracking and managing SEO issues through project management tools (ClickUp, Trello, or similar)
Ability to translate data into clear, actionable recommendations for both technical and non-technical stakeholders
Strong written communication and reporting skills

Preferred

Experience in the health, wellness, nutrition, or supplement industry
Familiarity with WordPress and publishing workflows
Experience with content optimization platforms (Surfer SEO, Clearscope)
Experience with Parse.ly, VidIQ, or AnswerThePublic
Experience partnering with SEO agencies and managing vendor handoffs

Benefits

Competitive compensation and opportunities for professional growth
Collaborative, mission-driven team focused on helping people live healthier lives

Dr. Berg Nutritionals

Dr. Berg's Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. I want to show you how to look and feel healthy and youthful as you lose weight and as you age. To do this we use a program called Healthy KetosisTM and Intermittent Fasting. My goal is to put you in control of your body and your future longevity!I am a health educator specializing in weight loss through nutritional and natural methods such as the ketogenic diet plan and intermittent fasting, supported by low-carb diet tips that make following the keto diet easy and adaptable to any lifestyle.On Dr.Berg.com you’ll find all the health options you need to live healthier and start losing weight like never before. We offer education so you can understand ketosis and keto-approved foods, and enjoy my favorite ketogenic diet recipes. We also have a shop where you can find our recommended supplements, nutritional products, and diet plans to help you get started. Let’s get you going toward the healthiest and best version of you!

Founded in 1999

Alexandria, Virginia, USA

50 employees (13 in marketing)

www.drberg.com