Search Engine Optimization Specialist

Fruit Cove, FL (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive AI-powered SEO leadership for a growth-focused agency by owning technical, on-page, off-page, and long-tail strategies.

  • Own technical SEO audits and site-wide fixes using GSC, Screaming Frog, and PageSpeed Insights.
  • Must-have: Strong technical SEO, GA4, WordPress, and backlink outreach experience.
  • Standout: Lead AI SEO initiatives with Claude and other AI tools to scale quality outputs.

Job Description

Responsibilities

  • Technical SEO • Run comprehensive site audits and prioritize fixes by impact: site speed, Core Web Vitals, schema, indexation, redirects, canonicalization, mobile usability. Diagnose with Google Search Console, Screaming Frog, and PageSpeed Insights.
  • On-Page SEO • Architect content that ranks. Keyboard research, search intent mapping, topic clusters, pillar pages, schema, internal linking, and content depth. Build topical authority across longevity and health verticals.
  • Off-Page SEO • Run quality backlink campaigns through outreach, digital PR, and partnerships. No PBNs. No spam. Real links from real sites with real audiences. Track DR, referring domains, and link velocity tied to ranking and traffic outcomes.
  • AI SEO and GEO • Lead our practice in optimizing for AI-powered search: ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. Build and improve AI workflows using Claude that scale our output and quality.
  • Long-Tail Strategy • Build content programs that capture qualified, high-intent traffic our competitors miss. The long tail is where small businesses outrank giants • and you know how to execute on it.
  • Content Writing • Write or oversee SEO-optimized content that ranks and converts. Blog posts, service pages, landing pages, location pages, and pillar content. You can write yourself when needed, brief writers when you can’t, and edit ruthlessly either way. Every piece is tied to a keyword strategy and a measurable outcome.
  • Guest Posting & Backlinks • Build and execute guest posting campaigns that earn high-DR backlinks from reputable health, wellness, and longevity publications. Pitch editors, write contributor-quality drafts, and turn placements into long-term partnerships. No PBNs. No spam. Real placements on real sites with real audiences.
  • LinkedIn Outreach • Run campaigns for partnership building, founder positioning, digital PR, and authority building • for our agency and our clients.
  • Client Communication • Lead monthly strategy calls, deliver reports, and serve as the primary day-to-day contact for your portfolio. Translate technical work into language clients act on.
  • Reporting and Measurement • Track everything. Clients should always know exactly what's working, why, and what's next.

Requirements

  • SEO Technical Stack (Required)
  • - Google Search Console, Ahrefs and/or Semrush, Screaming Frog, GA4 • daily fluency
  • - On-page SEO • keyword research, content optimization, internal linking, topic clustering
  • - Off-page SEO • proven backlink experience through outreach and digital PR
  • - Long-tail strategy • you understand that 1,000 long-tail rankings beat one head term
  • - Technical SEO • site speed, schema, Core Web Vitals, indexation, redirects, canonicalization
  • - WordPress • comfortable with HTML and CSS edits
  • AI and Tools (Required)
  • - Claude (claude.ai) proficiency • daily use, with examples to show
  • - AI SEO experience • you understand how AI search engines crawl, evaluate, and surface content
  • - Data fluency • you live in spreadsheets and dashboards and turn numbers into stories
  • - LinkedIn outreach • you know how to write messages that get responses
  • Skills and Approach (Required)
  • - Client-facing experience • comfortable leading calls and delivering hard truths
  • - Clear, confident communication in English
  • - Self-directed and accountable
  • - Data-driven mindset

Nice To Have

  • Bonus Points: Longevity, health, wellness, or functional medicine industry experience
  • Bonus Points: Looker Studio or other reporting platforms
  • Bonus Points: HTML, CSS, or JavaScript fluency for technical fixes
MindShift Studios logo

MindShift Studios

MindShift Studios is a revolutionary digital marketing agency that empowers innovators and disruptors with next-gen marketing strategies to reach the masses.We specialize in Branding, Websites, SEO, Short/Long Form Video, Email/SMS Marketing, Paid Ads, Automations, and AI Agents.Our mission is to shift the world into freedom and abundance using cutting-edge marketing technology and services. Through our digital marketing agency, business network, and media channels, we empower innovators and disruptors to achieve their goals in impactful ways.Let our digital marketing services help you achieve your vision. Contact us today to get started.

Founded in 2023
Calgary, Alberta, CAN
5 employees (2 in marketing)

Traffic Signals

Monthly Visitors
107
Traffic Source Mix
Search
1.2%
Direct
96.1%
Referral
1.2%
Social
1.1%
Paid
0.5%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)