Responsibilities

• Developing and executing local SEO strategies for home service businesses across New Jersey
• Writing service pages, town/location pages, and blog content that ranks, in your own words, not copy-pasted AI output
• Managing and optimizing Google Business Profiles including posts, categories, and NAP consistency
• Conducting keyword research, site audits, and competitor analysis using SEMrush
• Building and maintaining hub-and-spoke content architecture (town hub pages linked to service pages and location pages)
• Monitoring performance through Google Search Console, Google Analytics & SEM
• Working in WordPress with Elementor to create and edit pages
• GBP Posts
• Communicating directly with the agency owner on client priorities and strategy

Requirements

• 2+ years of hands-on SEO experience, local SEO experience is required, not optional
• You can write clean, natural English content without relying on AI to do it for you. AI tools are fine for efficiency but you need to be able to write, edit, and think independently
• Very comfortable in WordPress and Elementor
• Proficient with SEMrush or Ahrefs, Google Search Console, and Google Analytics
• You understand Google Business Profiles, categories, posts, attributes, reviews, map pack ranking factors
• Experience with hub-and-spoke or pillar/cluster content architecture
• Self-directed. You\'ll get priorities and SOPs, but you need to own execution without constant oversight
• Strong attention to detail, if a phone number is wrong on a page, you catch it before it goes live
• Responsive and reliable during working hours

Benefits

• Flexible schedule
• Paid time off