Search Engine Optimization Manager

Dallas, TX (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive AI-first SEO strategy and team leadership to grow organic visibility for ecommerce and content sites.

  • Must-have: 3–5 years of SEO with leadership and a track record of driving campaigns.
  • Must-have: Shopify-focused ecommerce SEO expertise.
  • Standout: Experience leading an agency SEO team and delivering measurable organic growth.

Job Description

Responsibilities

  • Develop, implement, and oversee comprehensive SEO strategies tailored to client goals.
  • Lead the evolution of search strategy by integrating GEO and LLM-visibility tactics to future-proof organic growth in an AI-first landscape.
  • Manage and mentor a team of SEO specialists, ensuring quality and consistency in deliverables.
  • Perform detailed site audits to identify and resolve technical SEO issues.
  • Lead efforts to optimize website architecture, content strategies, and link-building campaigns.
  • Collaborate with cross-functional teams to ensure SEO is aligned with content, paid media, and website development efforts.
  • Create and present detailed performance reports, highlighting progress, insights, and future opportunities.
  • Maintain up-to-date knowledge of SEO trends, tools, and search engine algorithm updates.

Requirements

  • 3–5 years of SEO experience, with a proven track record of leading successful campaigns.
  • Deep expertise in technical SEO, keyword research, and on-page and off-page optimization techniques.
  • Experience managing a team and working in a fast-paced agency environment.
  • Proficiency in tools like Google Search Console, Google Analytics, Semrush, Sitebulb, and similar platforms.
  • Demonstrated expertise in managing ECommerce SEO, specifically focusing on Shopify’s unique structure and optimization needs.
  • Proficient in extracting and analyzing crawl data via Screaming Frog to resolve sophisticated technical SEO issues at scale.
  • Strong analytical skills and ability to translate data into actionable strategies.
  • Demonstrated success in improving organic search rankings and driving measurable results.

Preferred

  • Strong leadership and mentorship skills.
  • Detail-oriented with excellent organizational and project management abilities.
  • Exceptional written and verbal communication skills for both team and client interactions.
  • Strategic thinker with a proactive approach to solving problems.
  • Passionate about digital marketing and delivering exceptional client experiences.
Tractorbeam logo

Tractorbeam

Tractorbeam creates and grows compelling brands that connect, inspire, and drive real impact.Tractorbeam is a collection of brand strategists, designers, and marketers whose singular goal is to build your business. We help companies in every stage of life to maximize their sales potential. Whether launching a product line, revitalizing an existing brand, or expanding into new markets, the recipe remains the same: great product, great strategy, great brand.

Founded in 1997
Dallas, Texas, USA
45 employees (22 in marketing)

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
32.1%
Direct
45.8%
Referral
5.9%
Social
14.7%
Paid
1.4%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
16 (36% of company)
Median Career Experience
7 years
Median Tenure
5.3 years