Responsibilities

• Lead the Hook SEO team, including conducting one-on-ones, performance reviews, coaching, motivation, and other LMA aspects
• Work closely with the Director of Strategy to ensure Hook remains on the forefront of SEO and AEO
• Monitor changes within the SEO landscape and proactively adapt strategies to keep client campaigns competitive
• Pioneer Hook’s SEO service offerings in an increasingly AI-driven and rapidly evolving search environment
• Provide guidance and support to SEO Strategists and Jr. Technicians
• Design and implement training programs for SEO strategists
• Equip SEO team leaders to manage and coach their nearshore team members
• Review technical work completed by junior team members and contractors to ensure quality and performance standards
• Serve as the go-to expert for complex SEO questions from Account Managers
• Occasionally join client calls to explain SEO strategies and performance, as needed

Requirements

• 5+ years of professional SEO experience, with a strong focus on local SEO and performance-driven strategy
• Experience developing and executing SEO strategies for small businesses, with home service/trades experience (roofing, HVAC, contractors, etc.) being a major bonus
• Proven experience leading teams in an agency or fast-paced environment, including coaching, accountability, and performance management
• Ability to own results for all Hook clients being managed by our SEO team
• Ability to identify performance issues and develop strategic pivots to improve rankings, traffic, and lead generation
• A strategic thinker who can navigate the constantly evolving SEO landscape and help Hook stay ahead of the curve
• Experience with tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics, and other SEO platforms
• Strong communication skills with the ability to present strategy clearly to internal teams and leadership
• A four-year degree, preferably in Marketing, Communications, Statistics, or similar, is highly preferred
• Winning energy + the ability to have fun under pressure

Preferred

• Experience developing and executing SEO strategies for small businesses, with home service/trades experience (roofing, HVAC, contractors, etc.) being a major bonus
• Deep alignment with our core values
• A four-year degree, preferably in Marketing, Communications, Statistics, or similar, is highly preferred

Benefits

• 😍 A culture of encouraging each other
• 👩🏽 Health, Dental + Vision insurance and FSA
• 💰 401k Company Matching
• 🏥 We cover a portion of health insurance premiums
• 🧠 We contribute $ towards mental health counseling
• 🏠 Hybrid work model with 2 days a week remote
• 📚 We pay for at least one course per quarter
• 💎 Clear goals + supportive accountability to meet them
• 🧀 Culture things like Cheese Club, DEI Committee + social events
• 🏋🏻 Professional Development Opportunities