Responsibilities

• Continuously monitor AEO/GEO performance using Profound (and comparable platforms) — tracking brand mentions, citations, share-of-voice, sentiment, and answer accuracy across AI engines.
• Own and maintain the AEO/GEO dashboard as the single source of truth; ensure data quality, define KPIs, and surface trends, regressions, and competitive movements.
• Run regular prompt/query monitoring to detect gaps, hallucinations, missing citations, or competitor displacement in AI answers.
• Convert monitoring insights into clearly scoped, well-prioritized JIRA tickets with acceptance criteria, routing work to the right team (content authoring, technical SEO, AEM/web engineering, data/structured-markup).
• Own, groom, and prioritize the AEO/GEO product backlog; balance quick wins against structural improvements (structured data, llms.txt, crawler policy, content depth, entity coverage).
• Track tickets through to closure, validate fixes against the dashboard, and confirm measurable visibility uplift.
• Act as the primary point of contact between business stakeholders, marketing leadership, agencies/vendors, and delivery teams.
• Translate technical AEO/GEO concepts into business outcomes; present performance, roadmap, and ROI in executive-ready terms.
• Run cadence reviews (weekly stand-ups, monthly business reviews), manage expectations, and align priorities across functions.
• Define and evolve the AEO/GEO roadmap in line with business goals and the changing AI-search landscape.

Requirements

• 4+ years in product ownership, SEO/digital marketing, or web analytics, with at least 1–2 years exposure to AEO/GEO or AI-search visibility.
• Hands-on experience with AEO/GEO monitoring tools (Profound, Otterly, Peec, Scrunch, BrightEdge, Conductor, or equivalent).
• Strong working knowledge of technical SEO and AI-search fundamentals: structured data/schema, llms.txt, AI crawler policy, hreflang, content/entity optimization.
• Proficiency with JIRA (or similar) for backlog management, ticket creation, and agile delivery.
• Excellent stakeholder management and communication skills; able to brief both executives and engineers.
• Strong analytics acumen — fluent in interpreting dashboards and web/marketing analytics (e.g., GA4, Adobe Analytics), defining KPIs, and making data-driven prioritization calls.

Preferred

• Experience in enterprise or regulated industries (e.g., pharma, healthcare, financial services), including compliance-aware content workflows.
• AEM or other enterprise CMS / DXP background a strong added advantage (e.g., AEM / AEMaaCS, Contentful), including familiarity with multi-market / multi-locale site operations.
• Experience coordinating across distributed, cross-functional teams (content, SEO analysts, QA, infra, engineering).
• Agile / Scrum certification (CSPO, PSPO) a plus.