Own and scale enterprise SEO and GEO programs to boost visibility across traditional and AI‑driven search, turning data into actionable roadmaps and coordinating across marketing, technology, and analytics teams.

• Responsibilities: Develop and deliver advanced SEO and GEO strategies to improve visibility and performance across traditional and AI‑driven search.
• Responsibilities: Use platforms like SEMRush, seoClarity, Screaming Frog, Google Search Console, Google Analytics, and Adobe Customer Journey Analytics to inform optimization decisions.
• Responsibilities: Lead search performance reporting and analysis, translating data into actionable insights that drive measurable gains in visibility and engagement.
• Responsibilities: Optimize onsite elements (schema, canonicalization, hreflang) to increase organic prominence.
• Responsibilities: Monitor page performance and troubleshoot indexation issues.
• Responsibilities: Communicate how page experience, responsive design, site speed, and UX signals influence rankings and AI discovery.
• Responsibilities: Drive cross‑functional initiatives spanning marketing, digital, technology, and analytics.
• Responsibilities: Influence and scale AI Search optimizations, moving pilots into business‑as‑usual programs.
• Responsibilities: Manage agency and analytics vendor relationships with governance and value delivery.
• Responsibilities: Serve as a strategic advisor to peers and leaders, collaborating across lines of business and vendors.

Note: The following bullets reflect additional responsibilities retained within the source content but are not repeated here to preserve conciseness.