Responsibilities

• Support the execution and ongoing optimization of paid search campaigns that contribute to customer acquisition and growth for TaxSlayer’s Consumer and Professional tax software.
• Assist in developing and refining SEM strategies to help capture customer demand throughout the year, including increased activity during peak tax season (December – April).
• Use campaign performance data, testing, and insights to help improve overall marketing effectiveness and efficiency.
• Manage account health through routine campaign optimizations.
• Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.
• Collaborate with marketing, data analytics, product development, and creative partners to align paid search efforts with broader marketing and business goals.
• Contribution to paid search performance goals, including customer acquisition, efficiency, and growth targets.
• Consistent execution on assigned duties with attention to quality and accuracy.
• Ability to apply data and insights to support optimization and testing efforts.
• Effective collaboration with cross-functional teams to support integrated marketing initiatives.

Requirements

• Strong work ethic with a proactive, ownership-driven mindset and 100% effort given towards accomplishing objectives.
• Foundational experience with paid search platforms such as Google Ads, Microsoft Ads, Search Ads 360 (academic or hands-on experience is acceptable).
• Strong analytical and problem-solving skills with the ability to interpret performance data and identify opportunities for improvement.
• Familiarity with digital marketing analytics and reporting tools.
• Proficiency in Microsoft Excel (data manipulation, basic formulas).
• Highly organized with strong attention to detail and the ability to manage multiple priorities.
• Comfortable working in a fast-paced, deadline-driven environment with shifting priorities.
• Strong communication and collaboration skills, with a willingness to learn and grow within the role.
• Work is performed in a standard office environment with minimal physical demands.
• Must be able to work at a computer for extended periods.