Search Engine Marketing Associate

New York City, NY (On-site)

$94K/yr – $157K/yrMid Level4+ years expFull time

Posted 5 days ago

Job Summary

Own and optimize large-scale ad budgets and performance campaigns, drive actionable improvements, and report findings to leadership while coordinating with platform partners and cross-functional teams.

  • Own campaign budgeting, bidding strategy, and optimization to meet target goals.
  • Lead performance triage, recommendations, and cross-team improvement plans.

Job Description

Responsibilities

  • Manage large-scale ad budgets and optimizations to meet target goals.
  • Triage performance issues, providing clear and actionable recommendations for improvement, and collaborate with the team to develop performance improvement plans as needed.
  • Ensure availability during peak holiday seasons to monitor and maintain campaign performance.
  • Work with bidding platforms and manage complex account structures, including product feeds, to drive large-scale account performance.
  • Report on campaign performance to senior management, offering insights and recommendations for future campaigns.
  • Build and maintain relationships with platform partners to access new features and opportunities.
  • Provide leadership and mentorship to specialist team members.
  • Collaborate with other marketing teams, such as communications planning, marketing effectiveness, and site merchandisers, to align efforts.
  • Ensure all deliverables are quality-assured and client-ready for internal stakeholders.
  • Understand SKU/product priorities and identify opportunities to drive performance.

Requirements

  • Bachelor’s degree or equivalent work experience in a related field
  • 4-6 years of experience and a general understanding of e-commerce and the digital advertising eco-system.
  • This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems.
  • Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Benefits

  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement
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Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA
7.5K employees (1,121 in marketing)
50% recommend to a friend
62% CEO approval

Salaries

Posted range

$94K/yr – $157K/yr

Taken straight from the job posting.

See all Macy's salaries

Marketing Team

Marketing Team Size
612 (8% of company)
Marketing Roles Posted (Last 30 Days)
14

Traffic Signals

Monthly Visitors
18.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
28.3%
Direct
64.3%
Referral
4.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~7.5K

Recent News

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Search Engine Marketing Associate

Macy's · New York City, NY · On-site