Responsibilities

• Write, edit, and publish highquality content for the school website, blog, social media channels (Facebook, Instagram, LinkedIn), and email newsletters.
• In collaboration with the Director of Marketing & Advancement, develop compelling content for brochures, prospectuses, flyers, and advertising campaigns to boost enrollment.
• Interview parents, students, and staff to highlight the mission and work of LUMIN Schools.
• Interview teachers, staff, and students to create articles about school events, student successes, and classroom activities.
• Create content that highlights the networks and school’s unique selling points, academic programs, and extracurricular activities to prospective families.
• Manage the school's social media editorial calendar in collaboration with the Director of Marketing & Advancement, creating engaging posts that foster community engagement.
• Use SEO best practices to ensure the school's website and blog posts are visible to prospective families searching online.
• Ensure all written materials adhere to the school's voice, style guide, and brand standards.
• Collaborate with photographers, graphic designers, and videographers to create engaging visual content.
• Monitor engagement metrics (e.g., website traffic, social media clicks) to understand what content resonates with the audience and adjust strategies accordingly.

Requirements

• Proven experience as a content writer, content creator, copywriter, or in a similar role, preferably in an educational or nonprofit setting.
• Exceptional writing, editing, and proofreading skills with a strong command of the English language.
• Understanding of SEO principles, keywords, and content management systems (e.g., WordPress).
• Strong understanding of major social media platforms and best practices for audience engagement.
• Ability to research topics, conduct interviews, and synthesize information into engaging stories.
• Ability to manage multiple projects simultaneously and meet strict deadlines.
• High school diploma required.
• LUMIN Schools is a Christian employer. All employees must identify as a Christian.

Preferred

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
• Experience working within a K12 school or university environment.
• Basic proficiency in photo or video editing software (e.g., Canva, Adobe Creative Suite).
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).