Responsibilities

• Develop, implement, and annually update the districtwide communications and public relations plan in collaboration with the Superintendent.
• Serve as a communications and public relations advisor to the Superintendent and district leadership team.
• Lead proactive community relations efforts that promote district successes, initiatives, and student achievement.
• Support the Superintendent with public messaging, media relations, crisis communications, and community engagement initiatives.
• Create, edit, and manage written content, photography, and video for district publications, websites, social media, marketing, and archival purposes in compliance with FERPA guidelines.
• Manage and maintain district communication platforms, including the website, social media accounts, district app, and other digital communication tools.
• Coordinate media outreach and cultivate positive relationships with local news outlets, community organizations, PTOs, booster groups, and other stakeholders.
• Identify opportunities to increase public awareness and recognition of district programs, events, and accomplishments.
• Plan, promote, and attend district events to gather and share content across communication channels.
• Collaborate with principals and school leaders to develop consistent messaging and content for school and district communication platforms.

Requirements

• Bachelor’s degree or higher preferred with significant experience in working with community/public engagement or marketing, preferably in PreK-12 public education.
• Strong written and verbal communication skills.
• Experience in photography and videography required.
• Previous demonstrated professional experience developing and implementing a communications plan required.
• Intermediate to advanced experience with social media platforms required.
• Three years’ professional experience in public relations and/or marketing required.
• At least 1-year successful experience working with school-based community relations and a demonstrated ability to develop and implement positive media content for social media and websites.
• Must be able to work in-person up to an 8-hour workday supporting early morning school communications and afternoon communications as well as able to attend specific evening or weekend events as planned in advance and accessible for unplanned crisis/emergency communication support for the district on occasion.
• Must be organized, able to work independently as well as part of a team and able to design efficient systems for communication.
• Must be able to write and produce content quickly and accurately.

Preferred

• Bilingual (Spanish or Portuguese) preferred.