San Francisco Ballet - Managing Director, Brand Strategy & Communications

San Francisco, CA (On-site)

$175K/yr – $205K/yrDirector/ExecutiveFull time

Posted 2 days ago

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Job Summary

Own and elevate SF Ballet's brand, narrative, and external presence, leading integrated communications, media strategy, and partnerships across all platforms.

Own brand architecture, voice, and messaging standards across touchpoints.
Lead editorial partnerships, crisis comms, and multi-channel campaigns to advance artistic priorities and revenue goals.

Job Description

Responsibilities

Lead and steward SF Ballet's institutional brand — identity, voice, messaging architecture, and standards — ensuring consistency across all touchpoints and constituencies.
Lead competitive positioning and differentiation strategy, including brand health monitoring and ongoing market analysis.
Build the institutional narrative that connects SF Ballet's artistic vision to its audiences, donors, and community, including the Comprehensive Enterprise Strategy (CES) messaging framework.
Develop and manage brand partnerships that extend SF Ballet's reach and visibility, in collaboration with the Director of Strategic Partnerships as appropriate.
Lead a proactive, multi-platform media strategy that builds SF Ballet's national and international profile and advances the Artistic Director's visibility.
Personally manage key editorial relationships and high-stakes media situations; serve as primary liaison to SF Ballet's external communications agency, overseeing agency scope, direction, and deliverables.
Develop and manage media partnerships that serve both earned revenue and brand goals, working in close coordination with the Senior Director of Audience Development & Earned Revenue.
Lead crisis communications planning and response; develop thought leadership strategies in partnership with the Executive Director and Artistic Director.
Lead organization-wide communications strategy — including executive messaging, Board communications, stakeholder communications, and internal communications — ensuring consistency and alignment with institutional priorities.
Develop and maintain the messaging frameworks and editorial content that serve as the foundation for communications across all teams and channels.

CA For The Arts

CA for the Arts is the only comprehensive, multidisciplinary organization focused on advancing and building public awareness of the value and impact of arts, culture and creativity across California. With over 15,000 active subscribers and hundreds of members representing thousands of artists and arts and cultural organizations, we take on opportunities and challenges that no single organization or artist can represent alone. Moved by our deep conviction of the civic and personal value of the arts, our mission at CA for the Arts is to ensure that the arts are accessible to all Californians; are an ongoing part of the public dialogue and to encourage Californians to care about the arts as a critical component of their own lives and the lives of their communities. We fight for arts resources and policies that benefit our members and all residents of California. Our work and support of civic engagement, arts education, cultural equity and the creative economy, positively impacts every community across the state.

Sacramento, California, USA

23 employees (5 in marketing)

www.caforthearts.org