Responsibilities

• Define and evolve our content strategy across the full customer journey in close partnership with Product Marketing and Demand Generation
• Design content systems that translate strategy into structured inputs, templates, and repeatable outputs across the content pipeline
• Personally contribute to content creation where appropriate, using AI to accelerate drafting, iteration, and scaling
• Ensure content supports discoverability, engagement, and content pipeline impact, not just production volume
• Make AI, primarily Jasper, a core engine for content creation and scale
• Establish standards for AI-generated content including prompts, templates, tone, guardrails, and quality thresholds
• Build and maintain AI-powered content systems that support predictable, high-quality output across campaigns, channels, and markets
• Ensure content systems are designed for reuse, modularity, and efficiency across the content pipeline
• Redefine the case study process end to end as a scalable customer content system
• Design workflows that maximize the value of each customer engagement by generating multiple downstream outputs from a single source
• Partner with Product Marketing, Demand Generation, PR, Events, and Digital teams to orchestrate customer-derived content such as case studies, video interviews, webinars, contributed articles, press opportunities, and campaign assets
• Establish templates, interview frameworks, consent models, and activation plans to ensure customer content is reusable across the content pipeline
• Design and document workflows that shorten the path from campaign conception to launch
• Build templatized content formats such as campaign kits, landing pages, emails, nurture tracks, thought leadership assets, and customer content modules that can be reused and adapted
• Enable and train marketers across the organization to leverage content systems, templates, and workflows independently
• Build GEO framework, ensuring content is optimized for AI-driven discovery and generative engines
• Partner with Product Marketing, Demand Generation teams, and our digital agency to apply GEO practices consistently across priority content
• Lead and develop two designers, ensuring content and design operate within scalable content systems
• Partner with external agencies to extend capacity while maintaining consistency and efficiency across the content pipeline