Responsibilities

• Marketing Operations Strategy & Solutioning
• Lead marketing operations discovery and solutioning conversations with clients and engagement managers
• Translate marketing and GTM objectives into scalable, well-architected operational systems
• Right-size solutions to the client’s maturity, tooling, and business goals rather than over-engineering
• Serve as the marketing operations point of expertise on strategic accounts with dedicated marketing ops contracts
• Campaign Operations & Attribution
• Design and maintain marketing campaign attribution models and reporting across HubSpot and Salesforce
• Provide day-to-day marketing campaign operational support — setup, tracking, UTMs, and campaign hygiene
• Build and manage event imports, list operations, and data flows that feed campaign execution
• Ensure campaign data is measurable, consistent, and connected to pipeline and revenue outcomes

Requirements

• 3–5+ years of experience in marketing operations, RevOps, or a closely related GTM systems role, with a track record of leading projects to success
• Demonstrated ability to lead strategic marketing operations conversations and translate business needs into technical solutions
• Deep hands-on experience with HubSpot (Marketing Hub required; Sales & Data Hub a plus) & Salesforce (Sales Cloud required; Pardot a plus) — workflows, campaigns, properties, reporting, and integrations
• Experience with marketing campaign attribution and funnel/lifecycle reporting
• Experience designing lifecycle stages, lead routing, and marketing-to-sales handoffs
• Strong data hygiene instincts and attention to reporting consistency and governance
• Fluent English communication skills, both written and verbal, with client-facing professionalism
• Strong work ethic, ownership mindset, and the ability to manage multiple workstreams to deadline

Preferred

• Experience working in B2B SaaS go-to-market environments
• Experience supporting business development and outbound processes (sequencing, prospecting leads management, handoffs)
• Familiarity with SaaS GTM and revenue metrics (MQL/SQL, pipeline, conversion, ARR/MRR)
• Experience with marketing automation platforms beyond HubSpot (e.g., Marketo, Pardot/Account Engagement)
• Experience with integration, intent and enrichment tooling (e.g., ZoomInfo, Clay, Zapier, 6Sense, DemandBase, Letterdrop)
• Experience with paid media operations (e.g., Google Tag Manager, GA4, Meta Pixel, LinkedIn Insight Tag)
• HubSpot and/or Salesforce certifications
• Experience with web analytics and operations, forms, conversions
• Experience consulting for or working with a US-based company
• Comfort partnering with BI/data teams on downstream reporting and attribution models