Responsibilities

• Develop and execute go-to-market programs supporting product launches, sales initiatives, partner programs, vertical campaigns, and account-based marketing strategies.
• Build campaign briefs, project plans, launch timelines, measurement frameworks, and post-campaign performance reviews.
• Partner closely with Sales to develop account activation plans, sales plays, messaging, outreach strategies, and enablement materials that drive meetings, opportunities, and pipeline progression.
• Lead and scale account-based marketing programs across strategic advertisers, agencies, DSPs, partners, and priority market segments.
• Collaborate with RevOps to establish campaign tracking, attribution, reporting, routing, and Salesforce/HubSpot requirements before launch.
• Monitor and analyze campaign performance, providing actionable insights related to pipeline generation, opportunity acceleration, account engagement, and product adoption.
• Support quarterly planning, program prioritization, and budget governance by evaluating initiatives based on strategic alignment, business impact, resource requirements, and expected return on investment.
• Coordinate cross-functional stakeholders to ensure programs are executed effectively, measured accurately, and aligned to business objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 6-8+ years of experience in B2B marketing, revenue marketing, demand generation, account-based marketing, go-to-market strategy, or campaign management.
• Proven experience partnering closely with Sales organizations to drive account engagement, pipeline growth, and revenue outcomes.
• Strong project management and cross-functional leadership skills with the ability to manage multiple initiatives simultaneously.
• Experience with HubSpot, Salesforce, marketing attribution, campaign measurement, and revenue reporting.
• Demonstrated ability to develop campaign strategies, launch plans, sales activation programs, and performance analyses.
• Excellent communication skills, attention to detail, and a results-oriented mindset focused on measurable business impact.

Preferred

• Experience within adtech, martech, SaaS, media, or other B2B technology environments.
• Experience supporting product launches and product marketing initiatives.
• Familiarity with ABM platforms, intent data providers, enrichment tools, and marketing automation technologies.
• Experience partnering with RevOps and Finance teams on reporting, forecasting, and investment planning.
• Experience supporting enterprise sales organizations, agency relationships, DSPs, or strategic platform partnerships.