Responsibilities

• Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
• Design and continuously optimize customer onboarding flows that accelerate adoption for new customers.
• Identify new activation milestones and build campaigns that reliably move users to them.
• Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the ezCater marketplace, aimed at driving incremental orders.
• Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates.
• Identify areas for optimization and implement strategies to improve campaign effectiveness.
• Use promotions effectively and cost-efficiently to change customer behavior.
• Partner with the growth acquisition team to increase retention effectively and efficiently using paid media.
• Utilize segmentation techniques to customize communications and marketing campaigns.

Requirements

• 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention. B2B2C/B2C e-commerce or marketplace experience is strongly preferred.
• Proven experience generating measurable business outcomes via lifecycle marketing.
• Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns.
• Experience with new customer onboarding programs and optimizations.
• Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Highly skilled at strategic thinking, planning and execution.
• Strong communication skills; able to effectively collaborate across teams and influence colleagues.
• Action-oriented with a “get it done” mentality: relentless attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps ahead.
• An affection for “just figuring things out” and inventing any ideas or approaches that help us accomplish our objectives.

Benefits

• Market competitive salary, stock options that you’ll help make worth a lot, 12 paid holidays, flexible PTO, 401K with ezCater match, health/dental/FSA, long-term disability insurance, mental health and family planning resources, remote-hybrid work from our Boston office OR your home OR a mixture of both home and office, a tremendous amount of responsibility and autonomy, wicked awesome co-workers, employee meal program (and many more goodies) when you’re in our office, and knowing that you helped transform the food for work space.