Retention & Lifecycle Manager (Marketing)

Philadelphia, PA (On-site)

$76K/yr – $86K/yrMid LevelFull time

Posted 1 day ago

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Job Summary

Own end-to-end existing-customer campaigns, drive retention and churn prevention across online and offline channels, and analyze cohorts and NPS to uncover LTV levers. Lead AI-first segmentation, content, and analysis workflows, and partner across Acquisition, Product/Control Panel, Customer Success, and regional teams to reshape processes and deliver measurable impact.

Own campaigns from idea through readout
Drive cross-team alignment to implement data-driven improvements
Leverage AI to accelerate segmentation and analysis

Job Description

Responsibilities

Existing-customer campaigns in our customer-success/marketing systems — end to end, from idea to build to readout
Retention, reactivation, and churn prevention across online and offline/agent channels
Cohort, lifecycle, and NPS analysis to find and move the real LTV levers
An AI-first workflow : segmentation, campaign build, content, and analysis, all accelerated with AI
Cross-team partnership with Acquisition, Control Panel development, Customer Success, and central German teams

Preferred

Eager to grow fast in your career — you learn the content quickly and want to be coached
Strong analytical mind . You're comfortable with data — cohorts, LTV, NPS — and you let it drive decisions
A driver of cross-functional change. This role lives inside other teams' processes — so you have to want to get into the machinery and reshape it: go deep, form a point of view, and create alignment with process owners to actually change how things work
AI-firs t. You reach for AI to do more, faster, and you're excited to get better at it
Clear communicat or who can turn analysis into a decision and a campaign

IONOS

3.2 Glassdoor

IONOS is Europe’s #1 digital partner for small and medium-sized businesses. More than six million customers across 18 markets rely on us to power their online success — from Europe to North America and worldwide.We’re the one-stop shop for digital growth: domains, hosting, websites, e-commerce, and online marketing tools — everything SMBs need to start strong and scale fast.For enterprises, our cloud solutions combine scalability with European data sovereignty, security, and compliance. Built on transparency and trust, our infrastructure helps organizations move to the cloud with confidence.Our mission: to make the digital world simple, affordable, and sovereign — for businesses of every size.

Founded in 1988

Karlsruhe, Baden-Württemberg, DEU

2.8K employees (238 in marketing)

ionos.ly/w4g

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