Retail Specialist

Milwaukee, WI (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own field marketing for off-premise spirits, turning KPI cadences, sampling, and relationship-building into sell-through and brand lift.

  • Own KPI-driven field execution with targeted accounts to drive sell-in and sell-through.
  • Lead in-store sampling and education to boost conversions and showcase product cases.
  • Manage relationships with staff and decision-makers to drive recommendations and multi-SKU distribution.

Job Description

Responsibilities

  • Provide Continuous Support: Schedule and activate monthly KPIs within an assigned off-premise target account list to provide continuous support and enhance sell-in and sell-through of the product.
  • Sampling Coordination: Organize and execute educational sampling activities aimed at promoting recommendations, increasing conversion rates, and leveraging product cases effectively.
  • Account Relationship Management: Foster and maintain relationships with staff and decision-makers at selected off-premise accounts to encourage recommendations and sales of Patron, Grey Goose and D’USSE
  • Brand Awareness & Visibility: Elevate awareness of Patron, Grey Goose and D’USSE through proactive education and engagement initiatives within the target market. Additionally, increase brand visibility through execution of strategic merchandising efforts that align with Brand priorities and guidelines.
  • Market Insights: Monitor and gather competitive trends and information from various sources including the market and social media. Transform these insights into actionable opportunities to strengthen the brand.
  • Reporting: Provide comprehensive recaps in real time and send weekly reports detailing objectives, achievements, and plans for the upcoming week to ensure transparency and accountability.
  • Collaboration: Work closely with the Regional Manager of Commercial Planning and the local team to identify market opportunities and align strategies with market needs.
  • Sales Enhancement: Drive commercial success, specifically focusing on the rate of sale, through strategies such as upselling, securing multiple SKU distribution, and optimizing visibility and displays.
  • Budget and Time Management: Ensure the delivery of KPIs on time and within budget constraints. Track time effectively to plan, manage, and report on all activities in the field, ensuring efficient utilization of resources.
  • Scheduling: Must have the flexibility to work nights and weekends and occasional Holidays.

Requirements

  • 40hr / week expectation
  • Flexibility to work nights and weekends and occasional Holidays
  • Full-time employment status

Preferred

  • Previous retail/spirit industry/distributor experience is highly preferred.
  • Must have an understanding and be passionate about the spirits industry.
  • Ability to manage multiple projects and assigned budgets.
  • Influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent verbal communication skills while also delivering impactful presentations in front of groups of people.
  • Possesses strong time management skills and adheres to deadlines.

Benefits

  • In addition to reimbursing gas and tolls, we offer the possibility of monthly incentives and bonus opportunities, as well as the ability to control your own schedule. We want to help you advance and grow your career, reward hard work, and offer opportunities to learn more about the industry.
TEAM logo

TEAM

TEAM is dedicated to crafting brand experiences that are not just seen and heard but truly felt. Our expertise lies in bringing over 100,000 brand activations to life each year, with a focus on creating genuine connections. We blend commercial success with creative innovation, nurturing community spirit and shaping meaningful interactions for every brand we touch. The Creative Coach in Your Corner We are the strategic partners who bring your brand's story to life. Consider us an extension of your team, collaborating to carve pathways that move your audience, influence the market, and grow the business. Start-to-Finish Brand Experiences We specialize in the full spectrum of brand experience development—from ideation to execution. Whether through live events, immersive activations, or expansive digital ecosystems, we turn brand potential into real brand power. Custom Creative Playbooks Every brand has a narrative to share, an experience to offer, and a connection to forge. At TEAM, we align these elements within a creative playbook that takes brands to new heights, ensuring they not only scale but also evolve and leave a transformative impact. Specialties Field Marketing | Festivals | Immersive Experiences | Mobile | Sponsorships | Media Launches | Trade Advocacy | Pop-ups | Conferences | Content

Fort Lauderdale, Florida, USA
1.3K employees (476 in marketing)

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.4%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
446 (33% of company)
Median Career Experience
8 years
Median Tenure
7.1 years