Retail Programmatic Media Specialist

Round Rock, TX (Unknown)

$74K/yr – $96K/yrMid Level4+ years exp

Posted 3 months ago

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Job Summary

Drive programmatic retail media campaigns for Dell Technologies, owning end-to-end execution and cross-functional coordination.

  • Own end-to-end programmatic campaigns across DSPs with budgets, targeting, and creatives.
  • Must-have: 4–5+ years in programmatic buying on platforms like Amazon Ads, Walmart Connect, or Skai.
  • Standout: Strong cross-functional collaboration to align retail strategy with Dell.com execution.

Job Description

Responsibilities

  • Build and launch campaigns in the DSP (targeting, budgets, creatives)
  • Monitor pacing and performance daily optimizations to ensure delivery meets goals
  • Optimize bids, audiences, creatives, and supply to improve campaign results
  • Troubleshoot issues like under‑delivery, Reporting challenges (i.e., pixel), or creative disapprovals
  • Pull and analyze reports to explain performance and insights
  • Coordinate with internal teams to align strategy, creativeetcalign to DellTechnologiesbrand
  • Manage tracking, brand safety settings, and QA to ensure accuracy
  • Audience awareness, sharing best practices and alignment on we better target the right audiences to drive visibility & sell-out within our Retailer platforms

Requirements

  • Proven professional experience in Programmatic buying (minimum 4–5 years), with expertise in platforms like Amazon Ads, Walmart Connect, Criteo, Skai, PBI & Reporting
  • Strong analytical skills with the ability to turn data into actionable insights and communicate effectively across global teams
  • Experience managing large-scale campaigns with complex objectives
  • Excellent analytical skills and experience in performance tracking
  • Strong communication and cross-functional teamwork abilities
  • Incrementally/testing experience
  • Understanding Retail Media Networks to build a robust strategy to support Retail sell-out, whilst maintaining strong alignments to the Dell.com executional teams

Preferred

  • Bachelor’s degree in marketing, Communications, or a related field.

Benefits

  • Your life. Your health. Supported by your benefits. You can explore the overall benefits experience that awaits you as a Dell Technologies team member — right now at MyWellatDell.com
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Dell Technologies

3.9 Glassdoor

Technology drives human progress. This tenet is the core of our business and vision. Our customers and team members are integral to our continuing success as we provide the essential infrastructure for organizations to transform their digital futures.

Founded in 2016
Round Rock, Texas, USA
134K employees (4,880 in marketing)
74% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
784.8K
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
48.8%
Direct
37.2%
Referral
11.8%
Social
1.1%
Paid
1.1%

Headcount Trend

Current headcount: ~134.2K

Marketing Team

Marketing Team Size
3,599 (3% of company)
Median Career Experience
22 years
Median Tenure
19.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
$4.5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $4.5B

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