Responsibilities

• Strategic Business Planning: Create short and long-term full-funnel marketing plans for retail partners across online and in-store customer touchpoints tailored to partner strategies and consumer needs. Develop omnichannel marketing strategies and investment strategies focused on maximizing ROI, customer engagement, and business performance. Lead readiness planning and go-to-market strategies for seasonal priorities, product launches, and strategic business initiatives.
• Partner Engagement and Management: Lead strategic business management and growth planning for assigned retail accounts by integrating marketing, sales, category, and partner priorities into comprehensive business plans that drive measurable revenue growth. Coordinate go-to-market readiness across multiple business groups to ensure successful execution of seasonal campaigns, product launches, and strategic initiatives. Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners Optimize the end-to-end customer journey through digital marketing excellence and integrated omnichannel experiences that drive customer engagement, conversion, and business growth. Build brand advocates among retail sellers by enabling partner training and readiness programs, while leveraging store audits, customer feedback, and field insights to optimize execution and customer experience. Oversee creative asset readiness, merchandising execution, digital storefront optimization, and retail activation plans to ensure consistent customer experiences. Build trusted relationships with retail partners, providing strategic guidance and thought leadership to advance seasonal priorities, product initiatives, and long-term business growth. Represent the voice of the customer and partner to influence global marketing strategies, creative development, and storytelling that drive local relevance and competitive differentiation. Drive strategic partner development by identifying growth opportunities, influencing new capabilities, and shaping innovative customer experiences that accelerate business outcomes. Monitor competitive activity, industry trends, and evolving retail capabilities to identify opportunities, mitigate risks, and shape partner growth strategies. Role model a culture of integrity and compliance, where trust and transparency are core to all decision
• Execution Excellence: Deliver against timelines, secure and optimize marketing investments, align cross-functional stakeholders on funding priorities, and deliver against KPI and budget objectives while advancing innovative growth opportunities. Partner across sales, category, and finance teams to identify growth opportunities, build business cases, and influence investment decisions that accelerate business outcomes. Oversee asset readiness, creative reviews, and campaign execution while maintaining brand integrity and deep understanding of customer, competitive, and market dynamics.
• Analytics and Insights: Analyze business performance, partner capabilities, and customer insights to identify growth opportunities, inform competitive strategies, and develop data-driven marketing action plans. Drive executive-level business reviews, account update discussions, and partner planning sessions by developing data-driven recommendations and growth strategies. Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward
• Other: Embody our culture and values.

Requirements

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience OR equivalent experience

Preferred

• 3+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
• Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
• Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
• Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
• Understand the digital and physical buying journey (omni channel), well-versed in sales channels, and commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
• Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
• New product launch exerience
• Marketing budget management
• Experience managing ambiguity and rapid change – demonstrate agility and risk-taking