Responsibilities

• Defines how retail environments (in-store, online, activation and tradeshow) function as extensions of the Whisker customer journey
• Optimizes how customers discover, evaluate, and “experience” the product without traditional trial
• Turns retail into a high-performing “showroom” consideration engine for in-store and DTC vs “point of sale"
• Translates DTC strategy, messaging, and learnings into retailer-specific execution across physical and digital channels
• Ensures consistency while adapting to the nuances of each partner (PetSmart, Best Buy, Costco, Amazon, TikTok Shop, etc.)
• Builds integrated plans that connect retail, digital, and owned channels into a unified experience
• Owns how the product is presented across environments—from shelf presence and displays to PDPs and content modules
• Develops experiences that reduce friction for a high-consideration purchase (education, comparison, proof, demonstration)
• Continuously tests and improves how merchandising drives engagement and conversion
• Partners with Performance to activate and optimize retail media (Amazon, retailer networks, emerging platforms)

Requirements

• BA/BS in Marketing, Business, eCommerce, or related field
• 6+ years in shopper marketing, retail marketing, ecommerce, or omnichannel roles
• Experience working with major retailers (e.g., PetSmart, Best Buy, Costco, Amazon)
• Strong understanding of both physical retail and digital commerce environments
• Experience optimizing PDPs, merchandising, and/or retail media
• Analytical mindset with ability to connect retail performance to broader business outcomes
• Ability to translate brand and DTC strategy into channel-specific execution
• Strong cross-functional collaboration skills (Sales, Performance, Creative, Product)
• Maintains confidentiality of proprietary information
• Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions

Benefits

• Premium Medical/Dental/Vision insurance
• Paid parental leave
• Whisker Parents Program
• 1 day "pawternity" leave for new pet adoption
• Pet Insurance Discount
• 401K match
• Flexible spending accounts
• Company-paid short-term disability and life insurance
• Employee Assistance Program (EAP)
• Generous paid time off