Retail Media Manager

Chicago, IL (Hybrid)

$88K/yr – $129K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the retail media program with a KPI driven, cross-functional spin; turn platform partnerships into demand and conversion across key accounts.

  • Growth and learning: shape Retail Media education and create shareable learning materials for the org.
  • Measurement and governance: set KPIs, benchmarks, and a testing roadmap while guiding agency scope and cadence.
  • Platform leadership: manage Amazon Ads/DSP relationships and surface new tactics to test for business impact.

Job Description

Lead the Retail Media practice within the Performance Marketing Center of Excellence team and provide thought leadership and strategic planning across key accounts utilizing a mix of tactics that drives growth. Analyze, and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization. Establish and evolve key KPIs, benchmarks and best practices. Drive results through rigorous optimizations and all KPIs are exceeding benchmarks. Spearhead education needs for the greater organization when it comes to Retail Media by prioritizing relevant topics for learning materials as well as creating the content to be socialized. Manage and evolve agency scope; oversee agency team and day-to-day execution as well as longer term, strategic projects. Steward relationships with key retail media platforms to ensure success of our investments across all tactics, get access to emerging opportunities (ex: new tactics, technology, capabilities) and continue to test & learn to effect business impact. Define Ways of Working across cross-functional teams and manage evolution based on business needs & changes. Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Stay current with industry best practices, trends, and emerging technologies to proactively apply new knowledge. Partner with cross-functional teams across Marketing and Sales to understand business objectives and translate these priorities into actionable retail media campaigns that drive demand and conversion.
Brunswick Corporation logo

Brunswick Corporation

4.0 Glassdoor

Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit www.Brunswick.com.

Mettawa, IL, US
9K employees (470 in marketing)
78% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
76.3K
Traffic Source Mix
Search
31.1%
Direct
51.3%
Referral
15.6%
Social
1.1%
Paid
0.7%

Headcount Trend

Current headcount: ~9.2K

Marketing Team

Marketing Team Size
293 (3% of company)
Median Career Experience
14 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$1B
Last Raise
$1B
Post IPO Debt, 1 years ago

Funding History

  • Oct 2024
    Post IPO Debt • $1B

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