Responsibilities

• Develop holistic retail media strategies across key platforms (Walmart Connect, Target Roundel, Instacart Ads, DoorDash, Gopuff, Thrive Market, Kroger Precision Marketing, etc.)
• Define budget allocation, KPIs, and performance frameworks tailored to each retailer's unique environment
• Align retail media with broader growth strategies. Understand how paid social, Amazon, and retail media influence each other
• Provide category and competitive benchmarking using available retailer data and insights
• Build, launch, and optimize campaigns within each retailer platform
• Manage bid strategies, budget pacing, and keyword/category optimization to maximize ROAS
• Test and iterate across creative, copy, audience segments, and placements
• Coordinate with retailer partner teams on co-op opportunities, beta programs, and exclusive promotional placements
• Maximize efficiency by staying ahead of platform updates, new ad formats, and beta testing opportunities
• Collaborate with brands and internal teams to develop retail-specific creative assets

Requirements

• 3-5+ years in retail media, performance marketing, or e-commerce advertising (CPG/DTC brands preferred)
• Deep knowledge of at least 2-3 retail media networks (Walmart Connect, Target Roundel, Instacart, Kroger, etc.)
• Strong understanding of how retail media fits within omnichannel growth strategies
• Analytical mindset—you connect ad performance to business outcomes and incremental revenue
• Comfortable managing six-figure+ monthly budgets across multiple platforms
• Strategic thinker who can also execute hands-on campaign work
• You stay ahead of the retail media landscape—new platforms, features, competitive shifts
• High agency: you see opportunities, you test them

Nice To Have

• Conviction over consensus. Strong opinions, loosely held.
• Systems thinking. You connect dots others miss.
• Taste. You know what good looks like.
• Restraint. You don’t over-complicate.