Retail Media Coordinator

USA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize PPC across ecommerce marketplaces with data driven ROI focus, align with marketing goals, and build testing/automation to raise efficiency.

  • Own PPC campaigns, bid management, and budget planning across Amazon and Walmart.
  • Develop keyword and content tests, monitor performance, and translate data into actionable improvements.
  • Coordinate with marketing partners and track competitive trends to stay ahead.

Job Description

Responsibilities

  • Develop, execute, and optimize PPC campaigns on Amazon and Walmart.
  • Monitor daily campaign performance and adjust bids and budgets as necessary.
  • Perform regular keyword research and utilize trending keywords in campaign strategies.
  • Analyze PPC campaign data and make data-driven decisions to maximize ROI.
  • Work closely with the marketing team to align PPC campaigns with overall marketing objectives.
  • Execute digital media (search, display, video), creative coordination, optimization, and reporting
  • Regularly analyze and report on PPC & SEO performance data.
  • Provide insights into performance trends and suggest strategies for improvement.
  • Develop and execute A/B testing plans for keywords and content optimization.
  • Manage monthly PPC advertising budget to ensure optimal use of resources.

Requirements

  • Bachelor's degree in Communications, Marketing, Analytics, or equivalent
  • 1-3 years experience in PPC ecommerce role
  • Proven experience taking data driven approaches to marketing and media
  • Seasoned negotiation skills with media buys
  • Previous experience with Amazon’s native media platforms and media mix
  • Ability to handle multiple tasks, priorities, and deadlines
Spectrum Brands, Inc logo

Spectrum Brands, Inc

4.4 Glassdoor

WE MAKE LIVING BETTER AT HOME.Spectrum Brands is a home essentials company trusted by millions of consumers around the world. We are a leading producer of pet care supplies; pest control and insect repellents; home cleaning products; shaving, grooming and personal care products; and small household appliances.Building on a long legacy from trusted brands such as DreamBone®, Tetra ®, Nature’s Miracle ®, Spectracide ®, Hot Shot® and Cutter®, Remington®, BLACK+DECKER®, and Power XL®, we deliver high-quality, reliable products. We are led by our values of Trust, Accountability and Collaboration to serve others through our common mission: We make living better at home.Our 3,000+ employees work together to serve those who trust and use our products in their homes every day. To drive sustainable organic growth, we are structured to harness our collective experience to strengthen our brands and deliver products that create value. Our customer-focused business units, which include Global Pet Care, Home & Garden, and Home & Personal Care, meet the needs of their unique category segments by building their brands, developing new products and strenghtening customer and channel relationships.Our global enabling function teams, which include IT, Supply Chain, Finance, HR, Commercial Operations, and Legal, provide enterprise-wide strategy to grow our businesses. Beyond our operations, Spectrum Brands is committed to positively impacting peoples' lives and the world around us. In every country where we operate, we uphold the highest ethical standards — within our company and the communities we serve. We believe a team with different backgrounds and ideas makes us stronger and more creative. For more information, visit spectrumbrands.com.

Founded in 2007
Middleton, Wisconsin, USA
4.5K employees (526 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
59.7K
Traffic Source Mix
Search
37.1%
Direct
46.9%
Referral
11.5%
Social
3%
Paid
1.2%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
451 (10% of company)
Median Career Experience
15.5 years
Median Tenure
5 years

Funding

Total Funding
$300M
Last Raise
$300M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $300M

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