Retail Media Advertising Technology Operations Director – CVS Media Exchange (CMX)

New York City, NY (On-site)

$100K/yr – $232K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale CMX ad tech operations combining Ad Ops delivery, Self-Service Support, and Tech readiness to drive on-time launches and issue resolution for advertisers, agencies, and partners.

  • Ad Ops: set up campaigns, trafficking, QA, launches with standardization and handoffs to Activation/Sales.
  • Support Ops: own onboarding, platform readiness, onboarding, post-launch support, and scalable self-service docs.
  • Tech Ops: manage ad tech stack, tagging, integrations, testing releases, and risk mitigation with product/engineering partners.

Job Description

Responsibilities

  • Lead and manage the Ad Operations team responsible for managed service campaigns, overseeing campaign setup, trafficking, QA, and launch across CMX ad platforms.
  • Establish and enforce trafficking, QA, and launch readiness standards to ensure accuracy, compliance, and on‑time delivery.
  • Own operational processes for campaign updates, including creative swaps, mid‑flight optimizations, and issue resolution.
  • Develop capacity planning and workflow models to scale managed service execution in alignment with revenue growth.
  • Partner closely with Activation and Sales teams to ensure smooth handoffs and consistent execution against campaign objectives.
  • Lead and manage the Support Operations team responsible for self‑service advertiser enablement and ongoing support.
  • Own end‑to‑end self‑service advertiser onboarding, platform readiness, launch support, and post‑launch troubleshooting.
  • Establish and oversee support operations, including ticket intake, triage, escalation paths, and SLA management.
  • Serve as the senior escalation point for advertiser, agency, and partner issues related to self‑service platforms.
  • Develop scalable documentation, training materials, and enablement resources for internal teams and external customers.

Requirements

  • 8+ years of experience in Ad Operations, Ad Technology, Media Operations, or equivalent
  • 5+ years of hands‑on experience with Google Ad Manager or similar ad serving platforms
  • 3+ years partnering closely with Product and Engineering teams
  • 2+ years managing ticketing / issue management systems
  • 2+ years experience with CMS platforms
  • 1+ year experience working with search APIs or search platforms
  • 2+ years directly managing and scaling operational teams
  • Bachelor's degree in relevant fields or equivalent (HS Diploma + 4 yrs experience) required.

Preferred

  • Experience supporting Retail Media Networks
  • Experience with Video, CTV, Audio, and DOOH advertising
  • Familiarity with both managed service and self‑service advertising models
  • Highly detail‑oriented self‑starter with strong ownership mentality
  • Collaborative leader who shares best practices and elevates team performance
  • Proven track record of managing and scaling high‑performing teams

Benefits

  • Great Benefits For Great People
  • We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
  • This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
  • The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
  • Additional details about available benefits are provided during the application process and on Benefits Moments.
CVS Health logo

CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963
Woonsocket, Rhode Island, USA
132K employees (1,798 in marketing)
45% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
21.9%
Direct
40.9%
Referral
30.4%
Social
6.2%
Paid
0.6%

Headcount Trend

Current headcount: ~132.5K

Marketing Team

Marketing Team Size
1,117 (1% of company)
Median Career Experience
17.5 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
26

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $4B
  • Jul 2025
    Grant • $1.5M
  • Nov 2019
    Post IPO Equity

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