Retail Marketing Manager

Vestavia Hills, AL (On-site)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the local marketing mix for a Fleet Feet franchise, coordinating outreach, partnerships, events, and digital communications to drive foot traffic and community engagement.

  • Outreach & Partnerships: build local partnerships, sponsor opportunities, and manage partner communications.
  • Events & Content: plan store events and manage newsletters, social posts, and ongoing digital updates.
  • Operations & Measurement: recap campaigns, align with sales floor needs, and ensure timely, deadline-driven execution.

Job Description

Responsibilities

  • As the Marketing Manager of Fleet Feet Birmingham, you will focus on (1) outreach, (2) partnerships, (3) events, (4) recapping marketing efforts, and (5) leading marketing communication via newsletters, social media, and other digital platforms.
  • We are seeking candidates who can manage multiple moving parts and have some prior marketing experience. This will require efficiently managing time and projects, and balancing both marketing and sales floor responsibilities optimally.
  • The Marketing Manager will be required to work the sales floor a minimum of 15 hours per week, which could change based on business needs.
  • This role requires a flexible schedule that may change from week to week and could include mornings, days, evenings, weekends, and some holidays.
  • This individual should possess strong verbal and written communication skills, and be self-motivated and detail-orientated in a fast-paced deadline-driven environment.
  • They should be professional and timely in their internal and external communication with customers, community partners, professional contacts, and their teammates.
Fleet Feet logo

Fleet Feet

4.0 Glassdoor

At Fleet Feet we believe that running has the power to change everything, and we work hard every day to bring this vision to life. We pride ourselves on creating an amazing environment through employee, customer and community experiences. Whether in store or on our store support team, there's opportunity at Fleet Feet for those who believe in the privilege of serving and the power of running.Fleet Feet was founded by two women in 1976. Sally Edwards and Elizabeth Jansen were two true pioneers who built the foundation for what is now a quest to become a one hundred year brand. Today, Fleet Feet has over 280 locations (and counting) around the country, a mix of both company-owned and franchise stores that serve as the running hubs of their respective communities. We're a company that prides itself on creating an amazing environment using employee, customer and community experiences.

Founded in 1976
Carrboro, North Carolina, USA
1.7K employees (101 in marketing)
76% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$9K
Traffic Source Mix
Search
44.8%
Direct
47%
Referral
5.6%
Social
1.4%
Paid
1.1%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
95 (6% of company)
Marketing Roles Posted (Last 30 Days)
3