Responsibilities

• Increase focus on integrating with the AMS LEGO Group Business Units (US, CA, LATAM)
• Capture local opportunities, devise mechanic for contingency and ensure fast local response
• Execute the LEGO Retail Global Marketing Plan with excellence
• Drive footfall / traffic
• Executing the global marketing plan and calendar, with a focus on activities for children, for LEGO Retail in the Americas (AMS), and serving as an ambassador for initiatives across other LEGO Group Business Units.
• Collaborating with the Retail Experiences & Marketing (REM) team to act as the regional lead and expert in executing key campaigns, ensuring strong local implementation and relevant activations that enhance product awareness and drive traffic to LEGO Retail.
• Supporting the execution of in-store events and play activations that attract families and children to LEGO Stores.
• Assisting in the OESP (Owned, Earned, Shared, Paid) process, serving as a key contact for market integration on children's campaigns, and exploring new opportunities within the LEGO ecosystem.
• Transforming key shopper insights into actionable marketing strategies to deliver more meaningful experiences to shoppers and consumers.
• Identifying and implementing tailored, market-driven marketing programs that are regionally relevant and contribute value to the shopper experience.

Requirements

• Extensive retail or trade marketing experience, with strong knowledge of in-store shopper touchpoints, retail operations, and event execution.
• Proven track record developing in-store materials, including agency collaboration.
• Experience delivering earned media campaigns.
• Skilled at turning shopper insights into actionable strategies.
• Strong project and time management skills.
• Excellent attention to detail and communication skills (written and verbal).
• Resilient, energetic, and results-driven with a positive, proactive attitude.
• Strong collaborator, able to engage effectively at all levels.
• Comfortable working independently and within fast-paced, cross-functional teams.
• Ambitious, innovative, and a true team player.

Preferred

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• No relocation assistance will be provided for this position.

Benefits

• Family   Care   Leave –  We offer enhanced paid leave options for those important times.
• Insurances –  All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing  – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague   Discount  – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus  – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace –  When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
• We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
• The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
• We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
• Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.