Retail Marketing Coordinator Inland Empire

California, USA (Unknown)

Salary Not AvailableMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own on‑the‑ground brand presence and retailer partnerships for cannabis demos and guerrilla activations in high‑footfall neighborhoods, with 60–70% autonomous field work and weekly reporting.

Field Activation: guerrilla activations, high‑visibility placements, and community engagement.
Retail Partnerships: build dispensary relationships, set up demos, keep displays fresh, and train staff.
Independent Execution & Reporting: work autonomously most weeks, submit recap photos, and coordinate across marketing channels.

Job Description

Lead Guerilla Marketing Activations
Deploy bold and strategic visibility tactics-sidewalk stencils, sticker/poster drops, and more-across high-traffic neighborhoods.
Retail Relationship Building
Establish and maintain strong ties with local dispensaries. Set up and host product demos, ensure in-store displays are full and clean, and keep staff engaged with brand training and swag drops.
Take Initiative
Proactively reach out to new retail partners, scout high-visibility locations, and propose new ideas for community engagement and market visibility.
Field Reporting & Documentation
Submit weekly recaps with photo documentation of activations. Track execution in Google Sheets and coordinate with marketing via Slack, WhatsApp, or email.
Support Brand Trainings & Events
Serve as the face of the brand at pop-ups, street-level events, in-store activations, and education sessions-ensuring the vibe is always on-point and mission-aligned.
Collaborate & Communicate
Report to the VP of Marketing and Regional Marketing Manager. Work independently 60-70% of the time, and collaborate with the broader marketing and brand teams as needed.

Deep knowledge of your regions culture, neighborhoods, and event scene
Experience in cannabis marketing, retail, or demo activations
Familiarity with guerilla tactics, street art, or brand ambassadorship
Reliable, responsive, and highly organized while juggling multiple initiatives
Comfortable working independently in outdoor/urban settings (nights/weekends as needed)
Strong communicator
Open-minded and creatively driven. Contribute ideas, not just execute them

Expertise in managing retail marketing budgets and optimizing resources for maximum impact.
Strong creative instincts and the ability to collaborate with design and product teams to bring ideas to life.
Experience in leading teams and managing third-party vendors.
Knowledge of California's cannabis regulations and market dynamics.
Are already tapped into local event promoters, venues, or underground spaces
Have a portfolio or social media presence showing off your past guerilla or creative work
Understand how to draw attention in public-without crossing legal lines