Retail Events and Social Media Specialist at Gardens Alive Inc | Burlington, VT | $54K/yr – $59K/yr

Gardens Alive Inc

Retail Events and Social Media Specialist

Burlington, VT (On-site)

$54K/yr – $59K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive local garden-center events and social content to boost community engagement and store visibility.

Own end-to-end event calendar across multiple garden center locations.
Must-have: 3–5 years in event planning, social media, or retail marketing.
Standout: Experience coordinating cross-location programs and content for community-driven retail.

Job Description

Responsibilities

Plan and execute a calendar of retail events across all garden center locations, including workshops, demonstrations, community events, and seasonal programming.
Coordinate logistics for events including scheduling, vendor participation, staffing coordination, and event setup.
Partner with store leadership teams to ensure events reflect the unique community and seasonal needs of each location.
Maintain consistent standards for event experience, branding, and customer engagement across all stores.
Develop and manage social media content for retail garden center platforms to promote events, highlight store experiences, and increase brand engagement.
Create engaging content including photos, video, and storytelling that reflects the seasonal and regional identity of each location.
Monitor social media engagement and respond to customer interactions in a timely and professional manner.
Track trends and opportunities in social media to support continued growth in audience engagement.
Build relationships with local organizations, and community partners to support sponsorships, donations and event programming and brand collaboration opportunities.
Identify opportunities to increase the visibility of garden center locations within their local communities.
Partner with store teams to capture authentic content that highlights expertise, seasonal product offerings, and customer experiences.
Collaborate with the Creative and Retail Marketing teams to ensure event promotion and social content align with broader marketing campaigns.
Monitor participation, engagement, and customer response to events and social media initiatives.
Provide performance insights and recommendations to support future planning and improved engagement.

Requirements

3–5 years of experience in event planning, social media management, or retail marketing.
Experience in community-driven retail, experiential marketing, or multi-location environments preferred.
Excellent organizational and time management skills with the ability to manage multiple events and content schedules simultaneously.
Proficiency with social media platforms and content creation tools such as Meta Business Suite, Instagram, Canva, or similar tools.
Strong interpersonal skills with the ability to work closely with store teams and cross-functional partners.
Frequent travel between garden center locations required.
Availability to work evenings, weekends, and peak seasonal periods based on event schedules.

Preferred

Strong visual storytelling ability with an eye for photography, video, and content creation.

Gardens Alive Inc

Gardens Alive!®, Inc. provides home gardening solutions and more direct to the consumer through a family of catalog and online brands. In fact, we are proud to be one of the largest distributors of gardening products serving the United States and Canada. Gardens Alive! grows and ships millions of plants, seeds, trees & bulbs on an annual basis, our brands offering exclusive and specialty plant varieties grown both directly as well as sourced through our corporate partners in Holland and elsewhere. We also offer a full line of environmentally responsible fertilizer, weed control and pest relief products under the Gardens Alive! brand name. Our Family of Brands include: Brecks® www.brecks.com Spring Hill Nursery ® www.springhillnursery.com Gardens Alive! ® www.gardensalive.com Gurney's® Seed & Nursery Co. www.gurneys.com K.Van Bourgondien & Sons www.dutchbulbs.com Michigan Bulb® Co. www.michiganbulb.com Weeks Roses www.weeksroses.comIseli Nursery www.iselinursery.comGardens Alive also owns and operates a number of non-horticultural brands, featuring puzzles, games, home decor, linens and apparel. These product lines ship across the United States, Canada, and Europe: Bits & Pieces www.bitsandpieces.com Spilsbury www.spilsbury.com Help Us Grow With 10 corporate locations across the U.S. and internationally, we employ 1000+ full-time and seasonal team members and are currently looking for more.

Founded in 1984

Lawrenceburg, Indiana, USA

303 employees (58 in marketing)

careers.gardensalive.com