Responsibilities

• Content Creation & Publishing
• Create and publish content across Instagram and Facebook according to the established ReStore marketing calendar, maintaining the weekly cadence detailed under Weekly Content Expectations.
• Capture, edit, and publish photos and short-form video (Reels, Stories) of merchandise, store activity, employees, donations, and events, including music, text overlays, and transitions as appropriate.
• Write captions and calls-to-action that support sales, donations, events, and Habitat’s mission, and maintain consistent brand voice and visual identity across channels in alignment with organization-wide brand standards.
• Plan content capture in advance for major campaigns and events, while staying flexible to cover timely merchandise, trends, and unplanned opportunities.
• Regularly visit ReStore locations to source fresh content, and maintain an organized digital library of photos, video, and templates, repurposing content across formats to maximize its value.
• Verify pricing, dates, locations, and other promotional details for accuracy before publication.
• Community Management & Customer Engagement
• Monitor and respond to comments, direct messages, and mentions during scheduled daily check-in windows, in a timely, friendly, and professional manner consistent with ReStore’s brand voice.
• Answer routine customer questions (locations, hours, merchandise, promotions) and loop in store teams for anything requiring additional information.

Requirements

• Bachelor’s degree or equivalent work experience in nonprofit management, fundraising, or related field.
• At least 2 years of experience in creating social media content for a business, nonprofit, or brand, including intern experience.
• Demonstrated ability to capture engaging photography and video using a smartphone and/or camera.
• Knowledge of Instagram, Facebook, Stories, Reels, and short-form video editing.
• Working knowledge of Canva, Adobe Express, Photoshop, or similar tools, with basic graphic design skills (composition, typography, layout).
• Strong written communication skills for concise, engaging social copy.
• Strong organizational skills with the ability to manage multiple recurring deadlines and work independently.
• Strong interpersonal skills, sound judgment on when to escalate customer concerns, and the ability to accept feedback and revise creative work quickly.
• Experience with social media scheduling/analytics tools and email marketing platforms.
• Portfolio demonstrating social content, photography, video, or design work.