Responsibilities

• Coordinate the property’s various marketing calendars (social media, property programming, partnerships, email, blog, etc) in partnership with the Resort Operations and Corporate Marketing Teams.
• Maintain the resort’s consistent, compelling, and accurate presence across marketing channels.
• Communicate resort promotions, events, packages, and programming clearly and effectively.
• Ensure Marketing efforts are closely connected to business objectives and operational priorities.
• Maintain records of marketing initiatives and results, providing clear and timely updates regarding upcoming initiatives and results to the General Manager and Corporate Marketing Team.
• Coordinate the resort’s social media and content in partnership with the Corporate Marketing Team, including the work of content creators and other creative partners.
• Review planned content for brand consistency, accuracy, quality, and alignment with business objectives
• Coordinate on-property content shoots, and assist with setup/staging as needed. May require occasional lifting of up to 25 pounds.
• Collect and organize marketing materials.
• Support social media community management.

Requirements

• Strong organizational and project-management skills.
• Excellent written and verbal communication skills.
• Able to work in a fast-paced environment and manage multiple deadlines while maintaining strong attention to detail.
• An eye for photography, video, design, storytelling, and brand presentation.
• Work collaboratively with operational teams, executives, agencies, vendors, and creative partners.
• Proficient use of social media platforms and common workplace and marketing tools such as Canva, email marketing platforms, content scheduling tools, and basic performance-reporting platforms
• Ability to work occasional evenings or weekends when needed for events, content shoots, programming, or hosted visits.
• Able to walk, including on uneven surfaces and climbing stairs, standing to a significant degree, kneel, reach, bend, lift, feel, talk, hear, and see.
• Assist other departments as needed, and perform other duties as assigned.

Preferred

• Prior experience in lifestyle marketing, social media, and communications, or a related field.
• Prior experience coordinating social media content, marketing calendars, campaigns, and/or creative contributors.
• Experience with Canva, email marketing platforms, content scheduling tools, or basic performance-reporting platforms is preferred.
• Hospitality, resort, restaurant, wine-country, wellness, and/or luxury lifestyle work experience is a plus.
• Proficient use of social media platforms and common workplace and marketing tools such as Canva, email marketing platforms, content scheduling tools, and basic performance-reporting platforms