Responsibilities

• Ongoing monitoring of brand social channels & relevant online conversations looking for highest impact opportunities to engage (including proactive identification of conversations & communities strategically and creatively relevant for the brand)
• Continuous active listening on brands currently tracking every follower interaction: comments, responses, DM's
• Analyze brand and cultural trends for consideration of creative team
• Bring insight on a subject-matter and specific subculture.
• Willing to go beyond basic tracking to analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations
• Use third party tools to manage brand's pages
• Follow proper escalation systems, as needed, for fans with negative feedback.
• Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands

Requirements

• A keen interest in marketing.
• Consider oneself a Social Media "know it all" and has experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
• Can combine creativity and analytics with the ability to convert into a story
• Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.
• WORK SCHEDULE:
• This is a hybrid role with a required 3-4 days on-site from our NYC HY office.
• You must be able to commit to a full-time work schedule, which is 40 hours per week during 9am-6pm ET business hours Monday-Friday.
• Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

Preferred

• Any experience using the following social listening tools a plus but not mandatory
• Brandwatch/Crimson Hexagon
• TweetDeck
• Any experience putting together presentations in written form using google slides

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits