Own end-to-end brand research program, translating complex findings into executive-ready narratives that influence creative, media decisions, and audience understanding across the organization.

• Lead end-to-end quantitative and qualitative research projects to help develop messages, campaigns, and media strategies shaping brand reputation.
• Own the end-to-end research process: develop briefs, design screeners and questionnaires, launch surveys and unmoderated studies, analyze and synthesize results, and deliver narratives that directly inform creative and media decisions.
• Partner with marketers, communications leaders, and newsroom partners to clarify business questions and scope the right methodologies to answer them.
• Design and implement an array of different research approaches (concept testing, creative evaluation, brand tracking, message testing) to help the brand strategy team evolve their strategy and creative campaign approach.
• Design and implement a suite of campaign measurement approaches to evaluate the effectiveness of brand marketing, earned media, and PR campaigns. Methodologies include exposed/unexposed media tagging studies, opportunity to see/hear studies, brand tracking, and on-site survey work.
• Translate complex findings into concise, executive-ready communications (decks, memos, live presentations) that highlight possible effects and recommended actions that influence decisions and enhance audience empathy across the organization.
• Manage multiple research projects and ad-hoc requests at once, including developing timelines and planning bandwidth to ensure resourcing and on-time delivery.
• Manage relationships with research and media vendors, including scoping, survey design, analysis plans, quality control, and delivery of reports.
• Improve how we produce and apply brand and earned marketing insights — identifying gaps, proposing new vendors or methods, and piloting approaches that increase quality, speed, and influence.

• Brand Strategy & Measurement: Collaborate with internal partners to connect brand research with broader audience, growth, and product insights, bringing an integrated perspective to your work.
• Journalistic Independence: Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.